Making Gen Y Buy: To Get Millennials To Sign, You Have To Woo Them Online

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This completely renovated townhome with an awesome deck at 4419 Holland Avenue would be the perfect home for a Generation Y buyer.

“Listing online leaves lasting impressions,” recited Bryan Crawford. He’s a young but knowledgeable agent with Briggs Freeman Sotheby’s. He and his wife, Amanda, know how to get the attention of Dallas’ newest generation of homebuyers.

Generation Y, which stretches from the late ’70s through the ’80s, are often serial renters who are more likely to look online for their first home than anywhere else. So, how do you make homeownership more attractive than renting?

First, says Crawford, sellers should stage their homes, because, with Generation Y, you can’t sacrifice the first impression. He advises clients to spruce their homes up, even if they have a limited budget.

“We tell sellers the best way to spend their money,” Crawford adds, “because staging makes homes look better and sell faster.”

Hiring a photographer helps, too. The Crawfords hire only the best for their listings, such as photographers that find their work in Architectural Digest!

Beyond that, it’s mostly personal taste. Millennials want fewer formals and better functioning living and kitchen areas. They want things to feel new, and they don’t want to do any repairs. They’re drawn to certain areas, too, Briggs Freeman’s Sam Sawyer said. Uptown is popular, as well as the M Streets, Devonshire, Oak Cliff, and the White Rock Lake area.

“They’re looking for things they didn’t have when they were living in an apartment,” Crawford said. That includes lawns and outdoor spaces, as well as covered parking.

According to Sawyer, Generation Y is looking for amenities and community. “It seems like people are getting away from buying a bigger house and commuting,” he said.

Still, renting remains attractive to much of Generation Y thanks to an uncertain job market. Sawyer said some of his friends prefer to rent because they don’t know if they’ll move to New York, or Washington, D.C., or even back to the nest with their parents.

What they may not realize is that homeownership doesn’t have to cost a whole lot. For instance, some Gen Y-ers may spend between $1,000 and $1,500 a month to live in a prime location like downtown, West Village, Uptown, and Knox-Henderson.

In Lake Highlands and Lakewood, a 2,000-square-foot house can cost the same as their monthly rent payment, plus or minus $200.

“And there are no neighbors banging on the walls, no loud parties, and you have a parking spot, too,” Crawford said.

Sounds perfect to me!

mm

Joanna England

If Executive Editor Joanna England could house hunt forever, she absolutely would. Instead she covers the North Texas housing market and the economy for CandysDirt.com. While she started out with the Real Estate Center at Texas A&M University, Joanna's work has appeared in The Dallas Morning News as well as several local media outlets. When she's not knitting or hooping, or enjoying White Rock Lake, she's behind the lens of her camera. She lives in East Dallas with her husband, son, and their furry and feathered menagerie.

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Comments

  1. James says

    Interesting! I have a home that's great for entertaining, and I have several professional-quality shots of great (but not wild) parties in my home. I wonder if something like that would appeal to the right buyer? You *never* see anything like that in home pictures – and I'm sure for good reason, but maybe times are changing? If a Gen-Y sees that and thinks, "wow, that looks like fun" – maybe they'd be more motivated?

  2. James says

    Interesting! I have a home that's great for entertaining, and I have several professional-quality shots of great (but not wild) parties in my home. I wonder if something like that would appeal to the right buyer? You *never* see anything like that in home pictures – and I'm sure for good reason, but maybe times are changing? If a Gen-Y sees that and thinks, "wow, that looks like fun" – maybe they'd be more motivated?

  3. mmJoanna England says

    That sounds like a really smart strategy, James! I say try it and send me the listing when you have them up!

  4. mmJoanna England says

    That sounds like a really smart strategy, James! I say try it and send me the listing when you have them up!

  5. mmCandy Evans says

    OK guys, wait till I start posting all I've learned here at Inman… I have this idea for doing cool videos of homes with the owners in creating an experience showing how you LIVE in the house. Very cutting edge. James, shall we try this with your home??

  6. mmCandy Evans says

    OK guys, wait till I start posting all I've learned here at Inman… I have this idea for doing cool videos of homes with the owners in creating an experience showing how you LIVE in the house. Very cutting edge. James, shall we try this with your home??

  7. James says

    I think the video idea would be great too. You see it all the time with the home improvement TV shows on HGTV and such where they show nice home renovations with the owners in it – and don't you sometimes think, "wow, those people are so lucky, wish I could live there." Great idea!

    Not quite ready to sell yet – but I will definitely let you know! 🙂

  8. James says

    I think the video idea would be great too. You see it all the time with the home improvement TV shows on HGTV and such where they show nice home renovations with the owners in it – and don't you sometimes think, "wow, those people are so lucky, wish I could live there." Great idea!

    Not quite ready to sell yet – but I will definitely let you know! 🙂

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