Castle Hills Reaping the Value of Internet Marketing

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I was talking to Chris Bright yesterday, checking in to see how the million dollar movie he made and launched Saturday at the Dallas Film Festival is doing for business. “Cooper & The Castle Hills Gang” was also shown up at Castle Hills Saturday night, then let loose on the internet to go viral. The whole thing started, he told me, with the idea of just making a video to market the 2500 acre home development and before Chris could say Dennis the Menace, he had a production on his hands with real actors.

Chris told me that since the movie hit the web, they’ve tracked a 30 percent increase in traffic to the Castle Hills site — and that was just yesterday.

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Candy Evans

A real estate muckraker, Candy Evans is one of the nation’s leading real estate reporters. She is also the North Texas real estate editor for Forbes.com, CultureMap Dallas, Modern Luxury Dallas, & the Katy Trail Weekly. Candy has written for Joel Kotkin’s The New Geography, Inman Real Estate News, plus a host of national sites. Constantly breaking celebrity real estate news, she scooped former president George W. Bush's Dallas home in 2008. She is the founder and publisher of her signature CandysDirt.com, and SecondShelters.com, devoted to the vacation home market. Her verticals have won many awards, including Best Blog by the venerable National Association of Real Estate Editors, one of the nation’s oldest and most prestigious journalism associations. Candy holds an active Texas real estate license but does not sell. She is on the Board of Directors of Braemar Hotels & Resorts (BHR).

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