It was back in 2014 that Engel & Volkers, a global luxury real estate brand that debuted in Germany, first made its entry into North Texas by merging with Roxann Taylor and Associates in beautiful Southlake. It was the company’s first foray into the Texas real estate market, its 28th U.S. shop. Founded in 1977, E&V started as a specialty boutique providing exclusive, high-end real estate services to the high net worth of Hamburg, Germany. Their schtick: Euro-style concierge level of service to real estate clients from the folks who invented the word “uber”. Engel & Völkers has now become one of the world’s leading companies specializing in the sale and lease of premium residential and commercial properties as well as yachts, castles and private aviation.
“They are European based and used to focusing on luxury,” says Laurie Moore-Moore of the Institute for Luxury Home Marketing. “They have a different perspective on the luxury consumer.”
In 2006, they franchised market share into Miami, marching on into 150 key U.S. markets. Like their fine autos, the Germans know how to create luxury, package, sell and service it. Engel & Völkers currently operates a global network of more than 5,000 real estate advisors (note advisors, not agents) in 34 countries across six continents.
Like an Apple store, E&V builds real estate showrooms, with every single store a clone so that when you see the clean, all-white brand, you immediately know what it is.
I knew Roxann had plans in 2015 and 2016 to expand E&V to Frisco, Park Cities and Dallas. And three new partnerships signal that expansion is about to happen: