real estate marketing
Conventional real estate signs are a necessary and familiar accessory for real estate agents. But they’re also kind of a pain. They’re big and bulky and don’t easily fit in most car trunks. The stakes can damage a car’s interior upholstery and seating. They’re dirty and muddy, and many agents have to pay someone to install and remove them. Longtime…
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I will never buy a home with a bathroom opening into a kitchen or dining room. I will never buy a home with a fireplace in a corner, off-center or next to the front door. I will never buy a home with an enclosed kitchen that can’t be opened, nor one requiring off-site laundry. Deal-breakers…
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When we first heard of Yurz, it definitely piqued some interest. Sure, some Realtors definitely need help with branding and photography. We’ve seen some awful websites out there, with some listing shots sporting horrible glare off of mirrors and windows and a flash that drowns out any details that buyers wouldn’t want to miss. Of…
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As an occasional feature, we’ve asked several high-performing agents about their marketing strategies. We wanted to know what does and doesn’t work for real estate agents in a variety of situations. This time we’re focusing on getting ready for the off-season. We asked star Ebby Halliday Luxury Portfolio agent Lydia Player: “What are the best…
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Marketing is one of the most challenging parts of having a successful real estate business. Great marketing ensures that, even after the peak season ends, your business will weather less-than-stellar sales. Truly, real estate is a cyclical industry, marked by seasonal highs and lows. Not only do you need to be prepared for the lean months…
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