PropTech
Recently, investors funneled millions of dollars into two pieces of real estate tech aimed at the $47 trillion real estate industry. In December, Audience Town, a vertical advertising platform, received fresh capital to improve its real estate advertising reach. This week, Second City Ventures, the venture capital arm of the National Association of Realtors, invested…
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When a real estate agent launches their business, building an online presence and generating leads is usually the first big hurdle they encounter. How do you choose a company that will have such a huge impact on your business? And then how do you afford it? “Marketing and branding is absurdly expensive for Realtors,” said…
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