Brokerages unafraid to innovate might have a leg up on brands that still do business the old fashioned way, spending thousands and thousands on print advertising. Take Compass & their re-imagined listing sign you will soon be seeing in Dallas (Photo: Compass)

I know, I know — we are a real estate blog focused on fabulous listings, deals, sleeper neighborhoods, fantastic agents and brokers, disruption in the industry, commissions, marketing your property, property taxes, and basically everything happening in the community that affects real estate values: yours, mine, and everyone’s.

But you simply must pay attention to what’s going on in the newspaper biz.

Many agents and brokers still, for some reason, insist on placing ads for their homes in weekly or daily newspapers despite research that shows it is no longer as effective a means of advertising as it once was. It’s the old school, blue-haired approach and more vitally, does it really help sell your client’s home? I know agents who still photo-copy newspaper articles and send them to me via snail-mail to “share.” 

We live in a digital world, like it or not. And real estate news and information is being consumed digitally. That’s why I thought you would find this article so interesting: (more…)

Wow. In seven short years we have gone from 71% of buyers seeking properties on the web to a full 99%. The sharp agents now are also posting homes on Google, FaceBook, YouTube and Twitter. And internet advertising is a fraction of what it costs to advertise in magazines and newspapers. Plus it saves trees!