Ryan Serhant is giving away his real estate playbook. The top-earning real estate broker and star of Bravo’s Million Dollar Listing New York is now a published author with his new book, Sell It Like Serhant: How To Sell More, Earn More, And Become The Ultimate Sales Machine, which he calls his real estate playbook for selling absolutely anything.

Serhant drew a large crowd last month to Barnes & Noble-Lincoln Park for a Sell It Like Serhant book signing and Q&A with where he shared insight from the book and answered questions from the audience.

In Sell It Like Serhant, the Texas-born real estate broker shares “Serhant Secrets” on how to become a master salesperson. Here are 12 great lessons we learned from Ryan Serhant’s book that you can use right now:


Ryan Serhant

Bravo’s “Million Dollar Listing New York” star Ryan Serhant drew a large crowd Saturday at his Dallas appearance at Barnes & Noble-Lincoln Park.

He may have drawn a large crowd at Barnes & Noble-Lincoln Park Saturday afternoon, but Ryan Serhant said that his first three years in the real estate business were actually a big struggle.

“This business is so hard,” he told the eager crowd who came to hear him talk about his new book, “Sell It Like Serhant.” “I didn’t make any money the first three years. It sucked.”

In fact, later in the afternoon, when an audience member said he was about to graduate college and go into real estate, Serhant advised him to prepare for that eventuality, saying that the “first three years after undergrad, that should be grad school in your head.” (more…)

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Walnut Place

And our bud Steve Brown says they are selling like “haute-cakes”, ha ha ha, but in reality the $3 to $4 million plus market is probably the slowest market segment in Dallas, unless you are talking tear downs.

And when it comes to $20 million plus, I mean, how many buyers are out there? Most people would prefer a nice $2 million home and a vacation home.

Five Dallas-area homes are now listed for sale at $20 million or more – the largest number of such elite properties to hit the market.

“You don’t see this many at once, and all of these houses are incredible,” said Dallas property agent Lisa Besserer with Briggs Freeman Sotheby’s International Realty.

Besserer is marketing a $20 million house on Strait Lane in North Dallas.



Yes, it’s in the suburbs, just north in Collin County, but this beautiful home has some serious appeal for those who want great schools, fantastic shopping, and tons of amenities. It’s another fabulous Allen listing from Cathy Browne, and you won’t believe what is inside those amazing iron doors.

Clad in brick and cast stone, this traditional has subtle Mediterranean features and lush gardens that will captivate. It’s inside one of Allen‘s most exclusive neighborhoods, The Reserve at Starcreek. The lot is just immense at .42 acres, and it’s on a cul-de-sac, so your family will feel safe playing in the front yard, meeting your neighbors.

Jump to see the incredible interiors!