It’s impossible not to notice the plethora of exceptional contemporaries in Midway Hollow — and the Iconic Real Estate signs in front of them. Each exemplifies the CandysDirt.com-approved builder’s trademark style: homes that are sleek and modern, yet at the same time, warm and inviting.
“Our aesthetic leans toward minimalism and a mix of materials,” says designer Heaven Porteous. “The Avant Group specializes at blending functionality with high design. We let the houses speak for themselves.”
It’s clear the strategy is working. Since launching in 2015 with just three spec homes, custom builds now represent a majority of the group’s business.
“Our profile is to make modern houses affordable,” says Porteous. According to the company’s 2019 Custom Home Pricing guide, construction costs range from $165 to $185 per square foot (based on home size with standard equipment and finishes). “Our cost-to-build beats all our competitors.”
How do they do it? Solid contractor and vendor relationships are key. So is offering a full-service in-house team that includes Porteous; big-picture visionary Chris Jent; award-winning custom builder and Certified Green Professional Louis Howell; and Iconic Real Estate owner and company founder Matthew Scobee.
“The feedback we get is how much smoother the process is when we walk through the entire design/build with clients,” says the Avant Group designer.