marketing

This seems like a picture of the view from a cute little lake house, but a Jurassic marketing plan sold it in five days, with 45 showings.

[Editor’s note: Merry Christmas! This week, we’re taking time off to focus on our loved ones, so we are sharing some of our favorite stories from this year. Keep an eye out for our top features from the archives as we rest and get ready for a brilliant 2019! Cheers, from Candy and the entire staff at CandysDirt.com!]

Bethany: Realtor Casey Lewis with Cearnal Realtors had been waiting for a good while to deploy his dinomite marketing strategy — and he finally did in Granbury last week. Come for the story, stay for the puns.

Realtor Casey Lewis with Cearnal Realtors has been waiting for a good while to deploy his dinomite marketing strategy — and he finally did in Granbury last week.

In fact, when he saur this two-bedroom, one-bath lake house, he also knew that the owners wouldn’t think it was a pterrible idea.

Yes, you can see where we’re going with this, probably.  But that doesn’t mean you shouldn’t get raptored up in this mammoth marketing story of a ploy that, despite some super short arms, had tremendously long reach. (more…)

Photo credit: Patrick Emerson/Flickr

A beautiful rainbow only comes after a storm, so when marketing your business, don’t forget to be authentic and acknowledge your struggles.

My freelance career as a marketing writer isn’t looking very promising right now. I’ve often been accused of writing too tight and too newsy when it comes to marketing copy. “Fluff it!” I remember one editor told me. “And that’s why I don’t do marketing copy. I write editorial,” I muttered to myself. But she was right, it’s a whole different kind of writing that I lack. So, my resume as a marketing copy writer remains scant after I was commissioned to write a corporate brochure for a locally based company and then decommissioned after they saw what I wrote. Naturally all of this has been bothering me for weeks.

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marketing

This seems like a picture of the view from a cute little lake house, but a Jurassic marketing plan sold it in five days, with 45 showings.

Realtor Casey Lewis with Cearnal Realtors has been waiting for a good while to deploy his dinomite marketing strategy — and he finally did in Granbury last week.

In fact, when he saur this two-bedroom, one-bath lake house, he also knew that the owners wouldn’t think it was a pterrible idea.

Yes, you can see where we’re going with this, probably.  But that doesn’t mean you shouldn’t get raptored up in this mammoth marketing story of a ploy that, despite some super short arms, had tremendously long reach. (more…)

Floorplanet 1

I will never buy a home with a bathroom opening into a kitchen or dining room.  I will never buy a home with a fireplace in a corner, off-center or next to the front door.  I will never buy a home with an enclosed kitchen that can’t be opened, nor one requiring off-site laundry.  Deal-breakers — we all have them for every aspect of our lives.  I won’t date smokers or the tattooed.  I won’t buy a non-white car.  Of course my deal-breakers are someone else’s checkbox item.  One man’s trash … blah, blah, blah.

Agents, how many times have you shown a property, and within seconds heard “no” from a buyer? How much of your and your buyer’s time has been wasted getting to that visceral “no”? The home buying process has already been made more efficient by using the MLS and creating listings that offer pictures, virtual tours, room and lot dimensions, school districts, and the like.   So why doesn’t the average U.S. home listing include a floor plan while other countries do?

Oh, and it’s doubly maddening to see high-rise listings without a floor plan when all that’s typically required is a stop by the front desk to pick up a copy.

In order to move the needle a bit, I’ve looked into the costs and offers of three companies offering a floor plan creation service specifically for real estate agents. (more…)