Luxury properties are sometimes marketed off of MLS to preserve the privacy of clients. After the new MLS statement 8.0 goes into effect, agents will still be able to do that, just not publicly.

Though there will be a period of adjustment, Chris Kelly, CEO of Ebby Halliday Companies, thinks ending off-MLS listings is for the better. That was his reaction to the National Association of Realtors’ new MLS Statement 8.0, the Clear Cooperation policy. The policy prohibits the use of off-market (or hip-pocket) listings except when marketing within a brokerage.

Chris Kelly, CEO of Ebby Halliday Companies

The practice of off-market listings, “is a terrible thing for consumers, and an even worse thing for the industry,” Kelly said. But this has been a decision that’s been in the wings for months, with the only two options being what Kelly likened to “mutually assured destruction.” Either all agents pull their listings and put an end to the MLS as we know it, or rules to eliminate all off-MLS listings are set firm. 

“Why would you knowingly withhold a property like that?” Kelly asked. “You’re only going to frustrate consumers. Plus, it’s just not a good business practice.”

But not all Texas brokerages agree. In contrast, Erik Bahr, Regional President of Compass Real Estate Texas, believes this rule is only going to hurt agents who are just trying to serve their client’s best interest.

“Texas homeowners choose to pre-market their properties for a variety of reasons: to gauge interest while making home improvements, to drive demand for the first open house, or to protect their privacy while they test the market,” he said. “Hindering an individual’s ability to pre-market their home is not only against the best interest of the consumer, but also negatively impacts agents, brokerages, and the industry as a whole.”

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Ebby Halliday Companies President and CEO Chris Kelly and Mayfair International Realty’s International Director Annette Reeve and Managing Director Nick Churton.

Why is this partnership so important for Dallas?

It’s no secret Dallas is becoming one of the most competitive markets for real estate agents and brokers, what with Compass taking the town by storm and Douglas Elliman headed our way. Redfin is gaining ground, and I have seen quite a few Door signs of late.

Then there are the iBuyers, focusing more on the moderately-priced suburbs, and the growing gangbusters 100 percent commission brokerages like JP and Associates and eXp. Keller Williams was born just south of us in Austin, but the company, now branded as a tech firm, has a very strong presence in Big D.

Our Agent Migration columnist, Josh Baethage, treads hard to keep up with all the changes.

Like so many television channels, there are so many choices for consumers who want to buy and sell a home. Thus brokers are pedaling on ludicrous speed to keep agents engaged, armed and competitive to market properties everywhere.

And it’s led to a really important move for Ebby Halliday Realtors. (more…)

 

Staff Reports

Ebby Halliday Companies has entered a marketing partnership with Curbio Inc., the fast-growing real estate technology company that specializes exclusively in pre-sale home renovations. Under the agreement between Curbio and Ebby Halliday, which includes Dallas-based Ebby Halliday Realtors, Dave Perry-Miller Real Estate, and Fort Worth-based Williams Trew, Curbio will provide agents with an array of print, digital, and live content with which they will educate their seller clients on the benefits of renovating before selling their homes.

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Janis Forse Wells (right) will now be working with her daughter Betsy Carlton Cameron.

After spending the past 18 years at Briggs Freeman Sotheby’s, Janis Forse Wells has teamed up with the Ebby Halliday Little White House.  She joins her daughter Betsy Carlton Cameron, who manages the office. However, Wells says that alone would not have been enough to make her switch.

“I love my daughter and I respect her. Everybody assumes that’s why I came here but it’s really not,” she said. “I took a look at the changes that are occurring n the Dallas/Fort Worth market and made a decision based on my analysis.”

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Little White House

Fear not — Ebby’s Little White House is going nowhere (photo courtesy Ebby Halliday Companies).

Among some history buffs, a slight tremor of worry cropped up a couple of weeks ago when zoning change signs appeared at the corner of Preston and Northwest Highway — where the “little white house”, long the symbol of the work of the late Ebby Halliday, has sat for 93 years.

In a town where sometimes history sees the business end of a backhoe before it can be preserved, many preservation-minded folks rightfully worry when those city signs crop up.

In this case, however, those fears are unfounded, officials with Ebby Halliday Companies and the Ebby Halliday Foundation said. (more…)

Newly installed Ebby Halliday Companies CEO Chris Kelly is flanked by Malinda Howell and Carolyn Rosson, two hard-working company leaders who were just promoted to Regional Vice President.

From Staff Reports

Last week’s announcement of Chris Kelly taking the helm of the Ebby Halliday Companies as president and CEO left many wondering what other changes were afoot with the most-recognizable real estate brand in North Texas. Today’s news should satisfy that query. The Ebby Halliday Companies just announced that the company has expanded its leadership structure to include two regional vice presidents — Carolyn Rosson, sales manager of the Southlake Office, and Malinda Howell, sales manager of the 190 – Richardson Office. Rosson and Howell will report to Kelly.

“Carolyn and Malinda, both respected leaders in the residential real estate industry, will assist and support our sales managers across the North Texas region, as well as our core services, in delivering a remarkable experience to our clients and sales associates,” Kelly said. “Both Malinda and Carolyn have demonstrated exceptional leadership over the years and we are very happy to have them in positions where they can mentor and assist a wider range of sales managers and associates.”

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Chris Kelly was promoted to CEO of the Ebby Halliday Companies. Longtime president and CEO Mary Frances Burleson will focus on the brands philanthropic endeavors, including the nonprofit Ebby Halliday Foundation.

From Staff Reports

Longtime Ebby Halliday Companies president and CEO Mary Frances Burleson, an icon in the organization hired by founder Ebby Halliday in 1958, has stepped down from her position to focus on the firm’s eponymous nonprofit — the Ebby Halliday Foundation. In her place, Chris Kelly has been named CEO. Kelly, recently the senior counsel of Berkshire Hathaway HomeServices, is expected to mold the company’s strategy and direct operations with the aim of shaping the venerable North Texas brokerage’s brand while preserving the legacy of the company’s highly regarded founder, Ebby Halliday Acers. 

Ebby President and CEO Adds Prestigious Award to Long, Storied Real Estate Career | CandysDirt.com

From left are Ebby Halliday, her brother and Executive Vice President Paul Hanson, Ebby’s first sales associate Mary Lou Muether, and Mary Frances Burleson, who stepped down today as President and CEO of the Ebby Halliday Companies. Here they celebrate the opening of the Plano office in 1973.

“Mary Frances and her exceptional leadership team set an incredible level of excellence for the company,” Kelly said. “I am thrilled to join this team of immensely talented agents, sales managers, employees and lending and title professionals. The opportunity to help lead this iconic company to its next level of growth and performance is both humbling and exciting.”

Ebby Halliday Companies was purchased by Berkshire Hathaway HomeServices — a company owned by Warren Buffet — in July of 2018. The news of the acquisition was announced at the recently opened Frisco Star headquarters of the Dallas Cowboys on May 21 to much fanfare. HomeServices also owns Allie Beth Allman & Associates

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Lots of real estate brokerages try to claim a top spot in DFW, but numbers don’t lie. The sales volume of the Ebby Halliday Companies puts them in the No. 1 spot in North Texas, with $7.8 billion in 2016 sales, according to MLS data. 

Comprised of Dallas-based Ebby Halliday Realtors and Dave Perry-Miller Real Estate, as well as Fort Worth-based Williams Trew Real Estate, the Ebby Halliday Companies also is No. 1 based on average sales price among the five brokerages with the most DFW transactions and No. 1 among independent brokerages. That’s quite an accomplishment. 

“Congratulations to all of the dedicated, hard-working Associates and staff members who made these phenomenal sales numbers possible,” said Mary Frances Burleson, president and CEO of the Ebby Halliday Companies. “While 2016 was truly an exceptional year, we already know that 2017 is destined to be another extraordinary year for North Texas real estate and the Ebby Halliday Companies.”

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