A Graphic intended to inflame

Last night, the two towers bookending PD-15 held a “Town Hall” meeting to talk about “proposed rezoning” of their low-rise neighbors.  It was ironic to hear the word “neighbors” spoken so frequently by a group who, at the end, raised their hands in favor of continued “towers only” meetings. In this case, “neighbors” really means “us.”

The meeting was run by

  • John Pritchett, Preston Tower resident, PD-15 working group and, secretary and recent president of the Preston Hollow South Neighborhood Association
  • Carla Young, Athena HOA president and PD-15 working group member
  • Susan Conard, Preston Tower
  • Roger Albright, attorney hired to advise the Athena and Preston Tower in PD-15 matters


Pink Wall at Preston Road and Northwest Hwy. PD-15 and Laurel Apartments highlighted. (single family homes at top for reference)

Good news. You don’t have to go to Idaho to fish in Bogus Creek.  Last October, I wrote about how the NHPRAP (Northwest Highway and Preston Road Area Plan), not even a year old, wasn’t designed to be economically viable.  Essentially, my scribbles revealed that were its Zone 4 area to follow the recommendations contained in the NHPRAP task force’s final report, their individual condominiums would always be worth more than land value to a developer.  Note: Zone 4 contains PD-15 (Planned Development District) within the larger Pink Wall area.

This lack of economic benefit ensures none of the redevelopment and neighborhood renewal touted by the NHPRAP plan will occur, failing to live up to its own goals.

Well, now I’m not alone. A.G. Spanos (who has an option on the Diplomat) released an independent report by architecture firm LRK.


Close to a year ago, Preston Place burned.

Last week at a CandysDirt.com event in Preston Hollow, in and amongst the wonderfully renovated kitchen, a temporary kitchen cabinet assembled.  You see, when I was introduced to several ladies, they all wanted to talk about PD-15.  Turns out they live and lived in neighboring buildings. By “lived” I mean that one was a former Preston Place owner who was displaced by fire in March 2017.


In Part One, I explained how I’d put my thoughts into an envelope to be opened once the PD-15 process was complete. However, my surprise resignation opened the envelope to share now.  In that first column, I faced the hard truth of the economic viability of redevelopment and how the buildings that might be built within zoning were not profitable for buyers or sellers. I also touched on the aging demographic the area attracts and their less likely bent towards renovation and the ability to play catchup on years of deferred maintenance in some complexes. Finally, I wrote about how in real dollars, the past 15 years have been a wash (punctuated by Recession-driven ups and downs). If you missed Part One, catch up here.

The overall endpoint being that if the area wants to attract new buyers for the long-term (not just because Dallas is skint of housing), who have the money and willpower to uplift the area, PD-15 is the last hope.


Weeks ago, I began telling people that I already knew what should happen to PD-15 to make the most people happy. I said I was going to write it down, put it in an envelope that I would open at the end to see how accurate I was.  Now that I’m not part of the task force, screw it, I’m opening the envelope.

In this first part, I will explain how my plan was formed using some key information.  In the second part, I will go building-by-building and explain how the information in this section informs that plan.

Note: To burst bubbles from the outset, my opinion is based on uplifting the area, not personal gain.  While it’s true I would benefit from any financial uplift, over the past 15 years, there are only two people who paid less per square foot in my building. So I’m good financially.


Former Dallas mayor Laura Miller working behind the scenes to stall progress.

[Editor’s Note: The opinions reflected in this column are those of the author and are not the editorial opinion of CandysDirt.com. We reached out to Laura Miller for comment. Her response is included at the end of this opinion column.]

Author’s Foreword:  On Wednesday night, I resigned from the PD-15 task force because of behind-the-scenes machinations and actions that I could not agree with once I became aware of them.  Also, I refuse to work with people I can’t trust. This includes representatives from several area buildings, including my own. Those representatives also asked former Dallas Mayor Laura Miller to step in and help their cause. Here’s that story.

Earlier in the evening I was forwarded a letter being crafted by some members of the PD-15 task force but whose pen had been heavily guided by former Dallas Mayor Laura Miller.  I’m told the letter will be sent to council member Jennifer Gates in the coming days. In my capacity as a task force member, my name was listed as a supposed signatory, although I’d not been consulted on its verbiage.

Upon returning home I spoke with my HOA president and co-representative to see if she’d seen the letter.  She had not only seen it, but had been actively involved in its creation.

The letter seeks to put a clamp on any redevelopment within PD-15 that goes against the deeply flawed Preston Center and Northwest Highway Area Plan that was largely hijacked by Miller and written in secret with the help of the business interests in Preston Center.

I believe this is a distraction that does one thing well: it uses the element of time to kill progress. This is a tactic Miller is very familiar with.


When a document, supposedly crafted for long-term use, proves to be a barrier to the same long-term goals it was created to guide, it’s safe to call it a failure.  If that failure occurs within a year of its adoption by the city, I suppose we can just call that Dallas.

Yes folks, the Preston Center area plan I’d figured for a dust bunny playground has leapt off the shelf in time for Halloween. Like all good frights, I think the authors are just as surprised and perhaps a little scared.


With the two antagonists from the last meeting otherwise engaged, last night’s PD-15 meeting went smoother and accomplished more than the prior meeting’s tit, tat, and tut-tutting.  Tiff-free it wasn’t, but patience, we’ll get there …

In a change of pace, the meeting was run by council member Jennifer Gates and while she mostly missed the prior meeting, she was able to guide us through a discussion sprouting from some discussion points provided by the absent Scott Polikov.  I think most felt the group accomplished more agreement and offered more of a civilized Q&A session between the members. The added clarity was welcome.

I almost groaned as we headed to the Preston Road area plan yet again, but thankfully we swiftly agreed its recommendations could guide but not limit our work … and essentially avoided being pulled into the vortex of its (in my opinion) flawed assumptions (stay tuned for that breakdown tomorrow – shameless plug).