What’s Developing

Penrose to Bring 382 Apartments, Cold Plunge Pools, Golf Sim to Frisco’s Southstone Yards

By Shelby Skrhak / July 16, 2025 /

Frisco’s Southstone Yards campus is about to get a major new addition. Dallas-based Rosewood Property Company has broken ground on Penrose, a luxury apartment development located at 4301 Tributary Way, near SH 121 and Spring Creek Parkway. When completed in 2027, Penrose will offer 382 apartment homes across 5.05 acres, placing future residents at the…

Northlake’s Pecan Square Releases Rare Half-Acre Lots With Room to Grow

By Shelby Skrhak / July 15, 2025 /

In a time when lot sizes seem to be shrinking faster than summer break, Hillwood Communities is bucking the trend at its award-winning Pecan Square development in Northlake. (But seriously how is it already the middle of July?) Aptly named for the many pecan trees preserved on the southern Denton County land, Pecan Square is…

Arlington’s Hot Neighborhood Viridian Is Breaking Ground on Third Phase

By Shelby Skrhak / July 9, 2025 /

StreetLights Residential has broken ground on the third and final phase of its multifamily development in Arlington’s Viridian community — a 2,000-acre master-planned development that’s drawn new residents looking for open green space and easy access to both Dallas and Fort Worth. The first two phases of the project — The Jackson and The Louise…

Huffines Breaks Ground on 900-Acre Horizon Lakes Community in Rockwall County

By Shelby Skrhak / July 7, 2025 /

Dallas-based developer Huffines Enterprises is officially underway with its newest signature project: Horizon Lakes, a 900-acre master-planned community in McLendon-Chisholm. Phase I of the community will bring 1,650 home sites to market, along with an amenity center overlooking the lake. Builders CastleRock Communities, Pulte Homes, and Toll Brothers have signed on, and the first home…

Centurion American Expands Its Gunter Footprint With 4,200-Home Platinum Ranch Development

By Shelby Skrhak / June 16, 2025 /

Centurion American Development Group is doubling down on Gunter. Farmers Branch-based developer and its CEO, Mehrdad Moayedi, have announced plans for Platinum Ranch, a nearly 2,000-acre master-planned community set to break ground in late 2025. The expansive development sits along the Grayson County Toll Road just west of Preston Road, positioning it squarely in what…