StoryBuilt’s Goose Project in Lake Highlands Stalls, Execs Resign After Financial Concerns

We’ve been eagerly awaiting Goose, an energy-efficient housing development in Lake Highlands from StoryBuilt, but the project may be on hold.

Local outlets are reporting that management changes, employee furloughs, and financial concerns took StoryBuilt, formerly known as PSW Homes, and its Goose development at Walnut Hill Lane and White Rock Trail to a grinding halt. 

Attempts to reach StoryBuilt’s Austin-based public relations office Thursday, but the number listed on the company website was no longer in service. 

According to The Real Deal‘s report, StoryBuilt was in the midst of a “financial meltdown.” 

The Goose website, where we learned of a planned 36-home community on land purchased from Richardson ISD, features a blog with construction updates. 

The blog was last updated in October 2022. 

“Paving is nearly complete. Gas and electric utilities are ready to be run. Final grading for utilities is complete,” the most recent update reads. 

The company’s co-founder, Anthony Siele, addressed the matter in a letter to investors.

“As you are aware, StoryBuilt has recently struggled with focused growth, reporting/financial controls, and liquidity,” Siela wrote. “This has materially affected our performance as a business and our partners.”