Well-priced homes in the M Streets are going under contract at a rapid clip. This includes our Friday Five Hundred on 5342 Mercedes Avenue, which just hit the market — and is already spoken for!
Listing agent RoseMarie LaCoursiere with Engel & Völkers tells us, “This listing is my fifth consecutive listing I successfully got under contract in two days or under in the marketplace.”
How does she do it? Let’s find out.
M Streets Tudor Flies Off Market In Under 48 Hours
First off, the gorgeous brick Tudor sits on coveted Mercedes Avenue in the M Streets. This is a block where homes are selling like hot cakes and for top dollar. The two-bedroom, two-bathroom beauty comes complete with light and bright interiors and period touches throughout. It affords a vaulted guest quarters with full bath above a two-car-garage. And the inviting backyard is a major selling point, with massive deck for outdoor entertaining.
Behind The Scenes is RoseMarie, Who Works Hard To Get Her Homes Sold
However, it’s what is happening behind the scenes that really makes properties like 5342 Mercedes Avenue sell. Case in point? RoseMarie, who offers up a story that would be music to any Realtor’s ears.
“I preface by sharing with you that I sold 5407, 5403 and 5402 Mercedes, which lead to my listing 5342 Mercedes,” she says. “Following my listing presentation meeting with the owner of 5342 Mercedes I asked him, ‘May I ask what made you reach out to me?’ He sighed exuberantly pointing to 5403 Mercedes, diagonally to his home, so close you could throw a tennis ball to, and replied ‘I was talking with my neighbor about selling and he said pointing to 5403 Mercedes, ‘Did you see what she sold 5403 Mercedes for?’ They had been talking about the results that I delivered.”
There is Magic in The Mix When Selling an M Streets Home
The results come from a lot of preparation, high attention to detail, strategic marketing, and of course, great photos.
“As an active listing yet to arrive, it takes a good five to 17 days of pre-work before a property is ready for photography and a great weekend open house launch. I have refined my methodology to a near science in all honesty. And it works,” says RoseMarie.
As her fifth consecutive listing under contract in 48 hours, we wonder what makes her approach different from the rest.
“Residents in the M Streets know me by RoseMarie and they love saying I should trade my Lincoln MKC for a Mercedes,” she says.
“My Tudors have been hot commodities for the projects I undertake with each prior to entering them in the marketplace. I oversee the interior paint, sometimes wall, ceiling resurfacing when they look tired, and the textures are all wrong for today’s buyer expectations.”
Achieving The Right Look And Feel For Today’s Buyer Starts With Subtle Improvements
“In 5403, the air ducts were cleaned to a shiny aluminum sparkle. The Dalworth commented they were the dirtiest air ducts ever seen, yet when they were done they were like new. I watch over the pressure washing and replacement of wood rot. And landscaping needs, tree trimming, and I have gone to the extent of laying serval bags of grass seed to make grass grow, quickly prior to launch dates. I also bring light staging to my listings with home goods I’ve collected over time that warm a mantle or brighten a kitchen.”
RoseMarie’s thoughtful touches continue to pay off, creating winning outcomes for her clientele.
Homebuyers, Especially in The M Streets, Notice The Details
“Buyers want to be sold to and they notice the details that went into an intensive makeover,” she adds. “They appreciate it and the results boosts their confidence it will inspect well. Additionally, the crowds I generate to my listings have another effect on buyers and that’s the feeling you get when you are in a house you want to make your home. Suddenly you are protective and really want it before anyone else can secure the contract.”
Setting The Right Price Is Equally Important
“As you might imagine, this generates multiple offers. You might want to look up the list-price-to-sales-price percentage of 5407 and 5403 Mercedes that serve as great examples to the excitement around 5432 Mercedes. They sold considerably above list. I priced them to the higher side of where most agents might have listed, yet I always recommend list prices I believe could appraise if property marketed and multiple offers show market value. And my listings do appraise.”
Leveraging Social Media is Another Plus
RoseMarie also uses video to help her social media followers get their homes ready to sell.
“I video my snippets of what I call prep work without sharing the property address or any details about the property,” she says. “My clips are solely to inspire my followers to work on their homes because the time and money spent getting things right makes a tremendous difference. My clips feed my social media. It’s a creative outlet for me and a great way to communicate my messaging as a Real Estate Advisor with Engel & Völkers Dallas Park Cities.”
Although It’s Under Contract, There Are a Few Key Attributes That Set 5342 Mercedes Apart
What makes 5342 Mercedes special? RoseMarie says, “It begins with the winding brick walkway to a great front porch and the brick-grass inlay driveway to an oversized garage with a spacious guest quarter above with a full bath. The fireplace in this home actually works, whereas so many fireplaces in homes built in the 1920s and 1930s are decorative.”
“As with my prior listings, the ceilings, all trim work, walls and doors were painted,” she continues. “There’s something to be said about perfectly painted windows and doors glistening from oil-based paint. The main bedroom is spacious and looks onto a fabulous 24-foot by 14-foot deck and string lights draped from the house to the majestic tree invites you to come sit awhile. How could you not want to make this house your home?”
RoseMarie’s Motto? It All Boils Down to This
“I often gently say with a smile ‘What are you waiting for?’ And they get it.”
And waiting is not something buyers do when they come across one of her listings. She tells us her time investment and foresight, coupled with her clients’ desire to be the next one to sell with a great story to recount, are what help her listings sell in the blink of an eye.
“It makes a difference to outcomes, when clients want to work with you and trust your judgement on what’s most important. Consequently these homes inspect very well and appraisers also see them in a different light for their presentation, marketing materials, and the multiple offers,” she adds.
RoseMarie Has Made Raving Fans Back at The Office, Too
Her colleagues could not be more impressed. Owner and Broker of Engel & Völkers, Roxann Taylor says, “She totally is the epitome of an Engel & Völkers Real Estate Advisor, embracing our core values of competency, and exclusivity, and passion.“
“In embracing our branded platform and following her instinct and knowledge, she has passionately been selling the M Streets one home at a time. I had the privilege of nominating RoseMarie to be recognized by D Magazine for her being a Top Producer. And her contributions to our company have not gone unnoticed.”
RoseMarie LaCoursiere with Engel & Völkers Dallas Park listed 5342 Mercedes Avenue for $525,000.