Adapt. Never before has that word been more important in real estate. We are living in a brave new information age, the most technologically advanced generation on earth, sheltering in place because of a virus.
We are staying apart, yet we have never been so connected. And smart brokerages are putting it all to work to help sell beautiful real estate.
Briggs Freeman Sotheby’s International Realty has a whole lot of new going on. The brokerage is 60 years young this year, and celebrating in every way. In December, Briggs moved into an exciting new Dallas headquarters on Turtle Creek Boulevard — we profiled it right here — after 30 years on Lovers Lane. They have all kinds of new tech and training for their expert agents, and new ideas percolating across the brokerage.
They also have a very sharp new tool in the toolbox: a brand-new website. The new briggsfreeman.com is up and stunning. It is more informative, more robust, and more fun. It can not only help you find the right agent and the right home for you, it can save you real time and real money.
Just some of the new features?
New property pages: They not only show the brokerage’s homes, high-rises and ranches brilliantly — with lots of photos and details — now they include robust information about each property’s neighborhood or area, including its population, education, taxes and more. There are helpful drive-time calculators and route planners, so you can know exactly what it would be like to get to and from your new home. And, they’ve got market statistics for each property’s area, including how many homes are for sale there, with links to each.
A new hub for virtual open houses: Now you can find your new home from the comfort of your current one. By clicking on the Virtual Tours tab inside the new briggsfreeman.com, you’ll be taken to residences and ranches that can be toured via video and/or virtual reality. It’s a lot of fun, whether you sit back and enjoy a video tour, or explore at your own pace with virtual reality. (You can see into every room — and stay as long as you’d like.) More properties with Virtual Tours are being added, regularly.
A new neighborhood hub: You won’t find this anywhere else. The new briggsfreeman.com has community information for more than 20,000 North Texas neighborhoods — including the market trends for each area. What prices are being achieved? How long are homes on the market there? The information on the new neighborhood pages is rich. For each neighborhood, it includes:
- All nearby homes for sale, at a glance, with prices, addresses and more.
- The schools nearby, with SchoolDigger ratings, student/teacher ratios and much more.
- Yelp reviews around the neighborhood, of dining, shopping, nightlife and activities.
New agent pages: Briggs Freeman Sotheby’s International Realty has added lots of helpful information there, too. You’ll not only meet those expert agents on their own pages, you’ll see their available properties, their upcoming open houses — when open houses are back, post-sheltering-in-place — and some of their sold properties. All of this can help you decide who is the perfect agent for you.
The new blog: This is your go-to source for great properties, up-to-the-minute agent news and lifestyle stories. They’ve got trends — including which home features are hot, and which are not — plus news about the world of the Sotheby’s auction house, including upcoming sales of art, jewelry, wine, cars and more. You’ll love the new blog — and you can easily share the homes for sale and all the stories.
Yes, Briggs Freeman Sotheby’s International Realty has made briggsfreeman.com more immersive and more informative than ever, so that you have an even better experience with them.