Frisco Broker Brad Holden Takes His Talents to The Associates

After working independently for 15 years, broker Brad Holden has decided to join The Associates. He will be based out of the Frisco office in the Dallas Cowboys’ Star Development.

“The reason why I decided to jump on board was because of who The Associates are and how they have Stillwater Capital as a branch of who they are. This allows me a tremendous opportunity on the commercial development side,” Holden said. “They are also the best at promoting high-end luxury properties which is another big focus that I want to jump into.”

He admits that working for a brokerage for the first time will be challenging. However, he also believes that the potential opportunities more than outweigh the lesser things he will be giving up.

“I enjoy helping people find their new home and making sure they understand the actual neighborhood,” he said.

According to Holden, many people fall in love with a home without taking into account its location, or they fall in love with something they see online That’s why he strives to understand all the latest market trends and news so that he can better serve his clients.

He’s also parlayed that knowledge into a successful website. As the brains behind updatefrisco.com, Holden keeps Frisco residents updated on the latest goings-on in the Richwoods, Edgestone, Lexington, Star Trail and Phillip Creek Ranch neighborhoods.

“When I find out information regarding anything in Frisco real estate-related, or when big openings happen, I throw it out on the blog,” he said. “It has a tremendous following.”

Holden lives in Richwoods with his wife, Missy,  and two sons, Jake and Jax. When he’s not working, he can often be found coaching their soccer teams.