A Mindful, Masterful, Midcentury Masterpiece Makeover
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I love 5350 South Dentwood Drive in Preston Hollow. In fact, our entire staff at Candysdirt.com is enamored of this architecturally significant midcentury masterpiece. We’ve written it up, at my last count, seven times. I know, you’re thinking to yourselves: “Why?”
Well, it’s creating quite a buzz now, due to the profound interior transformation.
From the second I saw this midcentury masterpiece, I was both tremendously excited and terribly worried. The excitement stemmed from the fact this is a gem — one of the most architecturally significant homes in America. On the other hand, I had this sick feeling in the pit of my stomach that no one would be able to appreciate the brilliance of this 1951 Robert Goodwin-designed midcentury masterpiece. Even brilliant architecturally designed homes need a professional, unbiased assessment before they go on the market.
This transformation should open your eyes to what a difference staging can make.
It’s a challenge for any seller to understand a modern buyer wants to see the house, not the collections and the personal tastes of the owner. It’s an even more considerable challenge when the home has been in the same family for 47 years.
“You have to think about how people perceive a home and experience it today,” Briggs Freeman Sotheby’s listing agent Pogir Pogir said.
Pogir understands how this midcentury masterpiece should be experienced, perhaps better than anyone else in Dallas. He has been friends with the family that owns this property for years and attended parties and events at this significant midcentury estate He even sold the family some of their modern furniture when he was working at Cantoni many years ago!
“The first time I saw the house, I came around the corner, and I had to stop the car,” Pogir said. “It wowed me from the moment I pulled into the driveway. Pulling into the porte-cochere was such a glamorous feeling! I still remember vividly, how wonderful it was to be in this home and experience it as a guest. The views from the house to the lawn are incredible, and the sheer number of people it can handle for an event is amazing.”
Certainly, it’s kismet that Pogir is selling this midcentury masterpiece for his friends.
That begs the question, how did this 9,510-square-foot home with five bedrooms, five bathrooms, two powder baths, and enough room to entertain a couple of football teams finally get the interior facelift it so richly deserved, and that allows the home’s design to be fully appreciated? More kismet.
Global Views, the Dallas-based luxury brand that produces unique home furnishings and accessories, just happened to be scouting locations for their upcoming catalog. Back in my photo styling days, I did my fair share of location scouting, and I can tell you first-hand we paid a lot of money to use homes of this caliber.
After Global Views staged the dining room. Note the chandelier was changed and let us know if you can figure out what else was removed!
Global Views needed to shoot for a full week, so they traded location fees in return for staging this midcentury masterpiece with their beautiful collection! The home now resonates with today’s buyer, and Global Views got a stunning location. Talk about a win-win!
The dining room prior to transformation by Global Views!
Look at those lines. Even the existing rug looks totally cool and modern now that the home is staged!
After Global Views worked their staging magic.
Before staging.
After Global Views staged the family room.
Before staging
Yes we have information on renovating and including bathroom updates, it’s only about $600K!
Master bedroom prior to staging. Note the bed was kept!
Master bedroom after Global Views updated the look. That bed remains fabulous!
“The design is easy to appreciate now,” Pogir said. “We had an event the other night, and people who had seen the home before it was staged were blown away. It now looks very Palm Springs, the sort of place Dean Martin and Frank Sinatra would have enjoyed hanging out. It’s really something totally extraordinary.”
This is a rare opportunity to own one of the most significant midcentury masterpieces in America on 1.36 acres, in coveted Preston Hollow. Pogir has it listed for $4.495 million. We suggest getting in touch immediately. The transformation has created a lot of interest!
Karen Eubank is the owner of Eubank Staging and Design. She has been an award-winning professional home stager and writer for over 25 years. Karen teaches the popular Staging to Sell class and is the creator of the online course, The Beginners Guide to Buying Wholesale. Her love of dogs, international travel, history, white paint, champagne, artificial turf, Tudor and midcentury modern homes knows no bounds. Her father was a spy, so she keeps secrets very well! Find Karen at www.eubankstaging.com
