Some familiar faces in Dallas real estate are hanging out a new shingle. As of April 1, Local Resident Realty, a new brokerage serving Dallas with a emphasis on Lake Highlands, opened its doors for business. The new venture pairs C+N+T Real Estate Group with the pickaperch team – a package that partner Amy Timmerman describes as, “Six Realtors for the price of one.”
The six, specifically, are C+N+T’s Glen Christy, Robin Norcross, Jason Thomas, and Nicole Thomas together with pickaperch’s Timmerman and Beth Arnold. After years of working together informally, the six got together and decided to “do something great together.”
“Everyone on this team has always, in the back of our minds, thought, ‘What can we do that’s greater?’” said Timmerman. “There are 16 kids in the next generation of Local Resident Realty. All of us had children and wanted to build something that had value, something that we could leave as a legacy.”
Thus, Local Resident Realty was born. And while the names aren’t new to the game, the business model almost certainly is.
“I think what makes us unique is having six partners who equally share in every transaction, all working on behalf of every single client we have,” said partner Jason Thomas. “So there’s no competition within our own brokerage. I’m not aware of any other real estate model that’s like that.”
Why their unusual set-up works so well, Timmerman says, has a lot to do with trust. “I think there’s a huge trust piece that’s really difficult in any industry,” she said. “To have this type of mutual respect and to trust that your peers are working as hard as you are – that’s rare.”
An Unmatched Stable of Talent
And everyone at Local Resident Realty brings something special to the table. From staging and design experts, to networking and marketing gurus, to a business-minded data guy, the stable of talent behind Local Resident Realty appears unmatched.
“We feel like we collectively we hit all the facets,” said Thomas, the aforementioned ‘data guy.’ “And we complement each other as well. I think the biggest thing is there’s not ego. We look at it like every client is our client. We have a stake in every single transaction and everyone is willing to see it through.”
Another unusual aspect of the business? It’s run predominantly on social media.
“We’re selling homes through social media like crazy,” Timmerman said. “Buyers and sellers are reaching out to us through Facebook or through Instagram, because they’re seeing properties on there. So while I think web presence is great, at the end of the day, real estate has become hyper-local, so I think most of the support comes from conversations in the community and that’s what happens on social media.”
A Shared Focus
While the group seems to see growth as inevitability, it’s not a current priority.
“It’s been fun to talk about what this is going to look like in five years or 10 years. But our goal for this year is to continue being who we are, to continue providing great service to our clients,” said Timmerman. “In the future, we’d love to grow. We don’t know exactly what that looks like. Even when we grow, our focus will still be on our clients.”
That focus is shared across the entire team. If you ask Thomas, long-term success for Local Resident Realty will always be a measure of client satisfaction.
“It may sound a little cliché,” Thomas mused, “but honestly, if we’ve done a good job for somebody and they think of us the next time, and more importantly, if they think of us when they have a neighbor, a friend, or a coworker looking to sell, and they refer us, that to me is how I measure our success.”