As you may have heard, Jamba Juice is moving its headquarters to North Texas. Specifically, Frisco. I want to note that the company, headquartered in Emeryville, California, will be getting $800,000 in grants from the City of Frisco and the Texas Enterprise Fund. Yes, that means that the company is getting a “bribe” to relocate it’s headquarters but that economic investment will more than pay off. More than 100 people will be relocating to Dallas to work in the company’s new Frisco office at 3001 Dallas Parkway.
The new digs include 19,000 square feet of office and meeting space and a 6,000-square-foot test kitchen and storefront.
Jamba Juice has chosen Briggs Freeman Sotheby’s International Real Estate’s new Plano office as their relocation team. In fact, John Maluso, sales director of the office, tells me Briggs has moved its entire relocation division to the new Plano location.
John was on his way to California when I spoke with him this morning. He said employees found out last Thursday that the move was taking place, shortly before the press release was released. John is flying out to meet with all of the JJ employees who have been offered relocation.
“The company thinks that even some of the employees who have NOT yet been offered packages will also relocate, ” said John.
On the trip with him are Dona Timm, who recently joined Briggs Freeman Sotheby’s International Real Estate. Also heading to the Bay area are Sandi Snyder, BFS’s new relocation director, and Erica Flores from the Dallas Regional Chamber. John says JJ is hoping to relocate up to 50% of the 120 to 130 employees who have been offered relocation packages. Which means 65 or more folks will soon be looking for homes in the Plano North Corridor.
To that end, Briggs is hosting two evening receptions in Oakland at Lungomare in Jack London Square in Oakland for JJ employees to come, mange, and learn more about Dallas and the DFW region where they
should could be moving. Also on hand I’m sure will be a few Bay area Realtors who might be eager to list these soon-to-be former Californian’s homes.
I find this aspect of the relocation process fascinating, because this is where the real estate rubber meets the road. Companies are recruited, plan their move, and then start the relocation process. The JJ employees who take their company’s relo package will sell their higher priced Bay area homes and pick up more square footage in North Texas for considerably less, maybe with something left over to bank.Briggs Freeman Sotheby’s
Let the economic vibrancy begin!