Ebby App Taps Into Market Trend Toward Digital Homebuying Research

Consumers, especially Millennials, are changing up their house-hunting strategies. More than ever, buyers are relying on smartphone apps to discover available properties and narrow down their searches before getting in touch with a real estate professional.

Ebby Halliday Realtors has been on the leading edge of technology in the North Texas real estate market since they introduced a searchable website in the 1990s. Many brokerages weren’t even online then.

They are again shaping the technology landscape in real estate with the Ebby Halliday Realtors app, offering a plethora of powerful features and user-friendly components.

“The Ebby app is a natural extension of our website, ebby.com, said Randall Graham, vice president and director of marketing for Ebby Halliday Realtors. “We are dedicated to meeting all of our clients’ needs by providing advanced interactive mapping for consumers on the go.”

The app is proof of their expertise in the area of technology, showing Ebby “gets” the needs of modern buyers, particularly Millennials.

“This innovative app provides information in a natural way starting with a map, not a menu,” said Graham. “Just a few of the functions available to Ebby app users on the go include the ability to immediately find open houses and newly listed properties, and it’s easy to perform detailed searches and to share properties of interest with friends or your Realtor.”

 

The Ebby App provides the latest in augmented reality and allows users to easily search for homes while on the go using three innovative options:

Journey search: This feature shows available properties as users travel through a neighborhood. As with each of the Ebby app’s interactive search functions, users may choose to delve deeper into properties of interest by immediately viewing property details and interior photos.

Critics are taking notice of the Ebby app—the Web Marketing Association named it the best real estate app in America.

Consumers are on-board, too: the Ebby app has 49,000 users across North Texas and beyond, with more signing up weekly. They downloaded the app for free at the iTunes App Store or Google Play.

One of the best things about the Ebby app is that it brings the power and functionality of the hugely popular ebby.com website to mobile devices. The website is one of the most-visited residential real estate websites in the United States, with 7.5 million visits in 2015.

“We know that connecting with our clients through our user-friendly website and app makes their house hunting easier and makes us a valued partner—we want to serve them in the way they are looking at real estate,” said Graham. “We are actively pursuing features that will continue to make ebby.com and the Ebby app the go-to sources for North Texas real estate.”