Southern Land Company Plans New 270-Unit High-Rise Near Knox St.

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Southern Land Company is planning a 18-story high-rise for 14055 Oliver at North Central Expressway.

Southern Land Company is breaking into the Dallas residential market with a 270-unit high-rise building planned for Oliver St. the Knox District near Highland Park. The Nashville-based developer has four other residential projects in suburbs surrounding the city, including multifamily projects in Plano, Allen, Keller, and McKinney. Southern Land plans to turn dirt for the 18-story building in the first quarter of 2016. Floor plans and rents haven’t been finalized yet, according to the company’s PR team.

“This project is going to bring something new and unique to the Knox Street neighborhood, which is the most vibrant retail and restaurant district in Dallas,” Todd Marchesani, acquisitions manager for Southern Land, said in a press release. “The demand for urban living within walking distance to lifestyle amenities has continued to increase. This property provides the ideal location with its proximity to offices, shops and restaurants in Downtown Dallas, Uptown, Highland Park and Preston Center. Crafting communities where lifestyle thrives is our ultimate objective.”

Our own Amanda Popken has confirmed, time and again, what Marchesani claims. While “68 percent of residents would like to live in a walkable neighborhood at some point in their lives,” Popken said, “only 4 percent of the real estate in Dallas is in a walkable environment, and only 1.5 percent of D-FW is walkable.”

That’s creating a lot of demand for well-appointed high-rise developments, and Southern Land has hired architecture firm Gromatzky Dupree & Associates to design a building with more than 10,000 square feet of private open space connecting to McKinney Ave. that will include a dog park and outdoor seating. Outdoor grills and fireplaces, a concierge, a resort-style pool wth private cabanas, a fitness center and a residents lounge will also feature prominently in the development.

“Southern Land creates communities. In all of our projects, we are attracted to sites with a strong sense of urbanism and walkability; the Knox neighborhood was a perfect match,” Southern Land CEO Tim Downey said in the release. “Dallas has been a very opportunistic market in this regard, and this property will highlight the cornerstones of our company – great design and desirable lifestyle.”

Units will range from 500 to more than 3,000 square feet with a variety of studio, one-, two-, and three-bedroom floor plans. Expect tremendous, unobstructed views in the penthouse with private terraces, too. “Other in-unit amenities include high-end stainless steel appliances, washer/dryer, quartz countertops, and 10-foot ceilings,” according to the release. “Estimated lease-up is projected for the spring of 2018.”

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Joanna England

If Executive Editor Joanna England could house hunt forever, she absolutely would. Instead she covers the North Texas housing market and the economy for While she started out with the Real Estate Center at Texas A&M University, Joanna's work has appeared in The Dallas Morning News as well as several local media outlets. When she's not knitting or hooping, or enjoying White Rock Lake, she's behind the lens of her camera. She lives in East Dallas with her husband, son, and their furry and feathered menagerie.

Reader Interactions


  1. Ken Lampton says

    These are going to be owner occupied, and not rental. Anybody have a guess at the price of a one/one with 800 square feet? I think I might like to live here! The Knox/Henderson area just keeps getting more exciting.

    • mmJoanna England says

      I’m not sure about it being owner-occupied, as the developer refers to the building as having a lease-up date. We will confirm!

    • Tucker Bomar says

      I can bet that they are apartments. 270 units in 18 floors is 15 units per floor, which would be too many units for an owner occupied building in my opinion. At current lease rates I’d pin 800 feet at at least $1,650/mo. but likely much more by the time this development is completed.

    • mmJoanna England says

      Just called the PR team for Southern Land and they confirmed that this will be a rental development. None of the prices have been finalized, though, but we’ll make sure you find out as soon as we do!

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