Guest: Why I Support Highland House in Preston Center – It’s Far Better than the Alternative

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Highland HouseGuest post by Claire Stanard

At the Town Hall meeting hosted by Jennifer Gates last week, I tried to explain in three minutes why I support Crosland Development’s Highland House project to the large group of neighbors gathered at Northway Christian Church. I was brief , out of respect for the imposed time limits, unlike former Mayor Laura Miller. I am an equally concerned neighbor who lives in the immediate area and have carefully researched the pros and cons of this proposed development.

I support Highland House because if we don’t let this project progress, the alternative will be far worse for Preston Center West traffic and congestion.

The alternative, which is readily available to any developer without any hearings by the zoning commission or any zoning variance, is a 66,000 sq. ft. office building of TEN stories – it can be built tomorrow and Laura Miller and the City Council cannot do one thing about it. They do not have that power. I believe too many people left that meeting with the assumption that the alternative was to deny Highland House and enjoy the same size structure as is presently on the property. That will not happen.

A 66,000 square foot new office building uses the calculation of one person/one car per 175 sq. feet in an office building. – that is 360 cars just for the workers driving in every morning and leaving every day. Then you add to that the clients, patients, deliveries, couriers going in and out of an office building every day — 66,000 square feet, not the size of the office building there now, with no loading dock provided for truck deliveries and no valet parking. You have a mess! But that is what we will, in my opinion, get if Crosland’s re-zoning is denied and the next buyer swoops in. If you think I’m wrong, consider the 180,000 square foot office park currently under construction down the street at the Chase Bank drive-through. We are potentially looking towards a total of 250,000 sq. feet of office space within one city block, with a total of 1,300 cars just for the people who work there. This will turn Preston Center into an ‘office park’ instead of the family friendly, multi-use center we desire.

An office is different than a luxury residence – they rely on clients and patients coming and going all day and NEVER seem to provide enough parking in their garages for visitors. In my opinion, we will have more traffic with a 66,000 square foot office building than 20 floors of apartment residences (five of the 26 floors are for screened parking, one floor for the lobby, with two more floors of parking underground). For each 1400 square feet of living space, you have one or two people and one or two cars.

The developer on this project, Luke Crosland, will likely NOT continue with development if he is required to lower the number of floors more than three stories less, which would make it equal to the other high rises already in Preston Center. Crosland cannot make the income stream work with too few apartments for investment return. The residences would make it a “living community” and attract a grocery store, perhaps delis, and make the western side of Preston center more like Preston Center East, where there are NO office buildings, only retail. That area is much easier to navigate. Apartments will lease for $4000 -$5000 per month, quite different from Transwestern’s model Behind the Pink Wall. These truly are luxury apartments; most owners will likely have second residences, will truly be empty nesters, and won’t be taking the cars out because the point of living in Preston Center is to walk to many amenities.

Also, Luke Crosland has owned the Berkshire Court building at the corner of Preston Road and Northwest Highway for 27 years, so he has a vested interest in the area. Preston Center is already a Planned Development and cannot and will not be re-zoned by the City Council. Other than the center parking deck owned by the City of Dallas, the remainder of Preston Center is privately owned. Trammel Crow recently acquired the entire block from Chipotle to Marshalls’, and will commence remodeling to their preference, as long as they are within the proximal slope requirements away from single family residences. The City of Dallas can do nothing.

I like Laura Miller, but I think she mislead citizens and neighbors by insinuating the Dallas City Council has control for the overall Preston Center plan. They do not have that power in a Planned Development with land titled in individual owners and family trusts names. They cannot re-zone it now. They must review each project on its own merit (“piecemeal”). No one seemed to understand that reality at the meeting the other night. I would have provided this information had I not been trying to respect the three-minute time limit, which Laura Miller did not.

In my opinion, a tall apartment residence in the center of Preston Center will create less traffic and congestion than another office building. Highland House will not be conducive to families with children, so the Highland Park School system need not worry. The only potential children who might live in this project would be children ALREADY in the system, living at Highland House during the year of renovation.

I think we need to realize this property is going to be sold and developed. I would far prefer a local developer with strong ties to the neighborhood who has a reputation for quality projects, who understands luxury real estate, and who has thought out a design that will keep as much traffic as possible off the streets, rather than adding to the congestion. I also think that Preston Center needs to be a mixed use development which will attract quality neighborhood retail properties, instead of just being one big office park with a booming lunch business.

Claire Wright Stanard

Claire Wright Stanard



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Candy Evans

A real estate muckraker, Candy Evans is one of the nation’s leading real estate reporters. She is also the North Texas real estate editor for, CultureMap Dallas, Modern Luxury Dallas, & the Katy Trail Weekly. Candy has written for Joel Kotkin’s The New Geography, Inman Real Estate News, plus a host of national sites. Constantly breaking celebrity real estate news, she scooped former president George W. Bush's Dallas home in 2008. She is the founder and publisher of her signature, and, devoted to the vacation home market. Her verticals have won many awards, including Best Blog by the venerable National Association of Real Estate Editors, one of the nation’s oldest and most prestigious journalism associations. Candy holds an active Texas real estate license but does not sell. She is on the Board of Directors of Braemar Hotels & Resorts (BHR).

Reader Interactions


  1. Jon Davis says

    Very well said. I no longer in the immediate area but grew up on Wentwood in the 50’s and have been involved in real estate development all my life. It is about time we hear from realistic concerned citizens/neighbors instead of reacting to no-growth NIMBYs like Laura Miller. I wish I had a says on this project. Let’s support sane redevelopment. It’s time for reason to take back the city. Hooray for Claire Stanard for speaking up.

  2. R Mallat says

    I’m disappointed to see very little concern in the article for the parents of young children in HPISD who moved to the district for a superior education and now face overcrowded facilities and likely future requests for revenue to expand the facilities. There will be additional children added to the district with this development. There are a large number of young families opposed to this development for that reason, and I hope the Dallas City Council listens to these young families who are the predominant demographic in the neighborhood.

  3. Catherine says

    The author states that few families with school-age children would be likely to live in the Highland House. Why she draws this conclusion is beyond me. Because of the cost per month? I am sure that many families would be more than happy to pay for a luxury condo in a wonderful school district. That’s why we ALL live here. Our schools are overcrowded as it is. This development will add to that as well as increase already congested traffic. If it weren’t so high, I could support it. But this isn’t NYC. And I don’t want it to be.

    • mmCandy Evans says

      How does this differ from all the new homes being constructed as specs for sale in the Park Cities. Curious. I should try and gather those numbers.

      • Michaele says

        Very simply put one spec home will house one family. This building will house 300 families, 300 times the traffic and potentially families will flood the schools. What are YOU missing.

        • mmCandy Evans says

          It’s 240 units, you really think all of them will be filled with families? Most families who can afford $5000 a month prefer a single family home with a yard. There are a few maverick families downtown in the high rises, but for the most part those are populated with empty-nesters and singles or child-less couples.

          • Sue Berk says

            Quite simply, YES. Why move here unless you want your kids in HPISD? If we didn’t have kids in HPISD, we’d move to a place with bigger lots and cheaper prices!

  4. Lla says

    I am concerned about the long-term impact of this project on my neighborhood and on my property value. In addition to concerns outlined above, I worry about what could happen if such a large complex is built and not leased for the goal price. I also worry about how desirable these units will be once they become dated. Both of these issues could drive down property value and decrease saftey, if vacancies are created. With such a massive construction, the risk of damaging our property values in the long run is higher than it would be for the currently zoned constructions.
    I do not want a building this large in my neighborhood, regardless of whether the purpose is residential or commercial. I want my neighborhood to continue to be a family-oriented community.

    • Sue Berk says

      exactly! what happens if they DON”T get the $4000/month for rent? and yes, the apartments will get dated in time. This project stinks.

      • mmCandy Evans says

        I know this may be against the grain, but I would move to the Park Cities for the proximity, low crime, and smaller lots and my children are all grown up. But maybe I’m a maverick. Y’all have cheaper real estate taxes, too.

  5. Marisa S says

    Just running rough numbers in my head, would a 10 story office building even ever work there? Seems like an office developer would still have to build something totally different than 10 stories and 66ksf to make the returns work so not sure if your “better than the alternative” argument works. Seems like just a scare tactic on your part.

  6. Claire Stanard says

    Would a 65,000 sq. ft. office building work there? Well ask the 14 developers in line who are ready to close on the property and put in said office building right now and do not have to have any hearings – just a building permit. As HPISD stated – they guestimated based on 20 students coming from the Shelton, built 30 years ago, that if they doubled the amount of units, the most would be 50 students. However, there is NOTHING about this residential building that is conducive to having children or families, unless it was a temporary residence while renovating or re-building. Who wants their kids running out to play in Preston Center? A luxury residence will prompt Trammel Crow to build higher quality retail which is utilize 24/7 and make Preston Center a neighborhood friendly place. The traffic and number of cars of office workers and visitors who have no interest in the quality of Preston Center other than lunch eateries, is just going to exacerbate the office park atmosphere and put an end to Preston Center being any kind of shopping/eating destination, since it will not be mixed-use. One way or the other the site is going to be densely developed – so it is either mixed-use by having a residential property or merely one big giant office park. Take your pick.

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