Jacqui Bloomquist Knows Creative Marketing, Relentless Drive Makes For Real Esate Success

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What do we love best about Jacqui Bloomquist? Her great attitude, for sure! Bloomquist, a top-producing agent with Coldwell Banker’s Apex Realtors, always knows how to make lemonade from lemons, something from nothing, and gold from brass.

She’s a lot of fun, too, working hard to make the best deals for her clients while keeping things light. Bloomquist took a few moments out of her busy schedule to chat with us about what motivates her and why she’s consistently ranked at the top of her brokerage.

CandysDirt.com: Where are you from?
Jacqui Bloomquist: Originally from Dayton, Ohio, but have been in Texas for more than 20 years.

CD: How did you get into real estate?
Bloomquist: After my second child turned 2 years old, I decided I wanted to do something ‘part time’ and fun. Real estate is anything but part time, and not always fun, but I love my job and it was the best decision I ever made.

CD: With Coldwell Banker Previews you’ve made your mark as a Realtor that specializes in high-end homes. Tell us: What are some unique challenges that Realtors face in this market?
Bloomquist: Trying to come up with marketing ideas that are sometimes “outside the box.” I like to stand out, and I want my listings to stand out. I love marketing unique properties and love coming up with ideas on how to market them to the right end buyer. You have to research and know the market … and get a better idea for the type of person that will be buying the home.

CD: Where is home for you in Dallas?
Bloomquist: I live on Lake Ray Hubbard and split my time between our Rockwall and Dallas offices. I find the water very soothing and relaxing after a stressful day.

CD: And you drive a … let me guess, Mercedes Benz?
Bloomquist: Nope. Infiniti FX35. I am pretty practical when it comes to my car. I am not a car person. I just need a car large enough to fit my real estate signs, a few clients and tough enough to handle my creative driving.

CD: What’s your favorite ‘hood in Dallas and why?
Bloomquist: I love Bluffview Estates — the rolling topography, the huge trees, the modern and eclectic homes with substantial architectural influences, and the wonderful access to the Tollway and Love Field. I actually have a new listing on 8519 Swananoah Road that has a grand opening open house on Dec. 7 and 8, noon to 4 p.m. with refreshments and live music, and I would love for everyone to come and see this amazing rustic modern home built by Kettering Ideas.

CD: What was your best/highest sale?
Bloomquist: I just sold a new construction home last year for a builder client of mine for $2.4 million, and had both sides. Found the buyer from open house marketing, which I had over 300 people attend in a two-day event, and had it pending with in 8 days after it hit the MLS. We were really pushing the market on that one, price point-wise, as we were still in the so called “down” market on the upper-end homes.

CD: Likewise, what was your most challenging or memorable transaction?
Bloomquist: They are all memorable in one way or another, but the most challenging was about 12 years ago, and was a small run-down home on 12 overgrown and unmaintained acres in Rockwall, all of which was in a flood plain and tucked back in the woods on a creek, that had been on the market previously for 3 years with no contracts. I advertised it very unconventionally (with the seller’s permission of course), and with a lot of humor. It went something like this:  “This home is a true diamond in the rough, and will need major TLC, a lot of vision … and even MORE money! So bring your boots and bug spray and see if you can find it in the weeds and trees.” I had three offers in a matter of days and sold it for over full price.

CD: How quickly have you ever turned a house?
Bloomquist: Right now I am selling some properties before they even hit MLS. Two properties this year I ran into a neighbor or someone driving by while I was putting the sign out and had them under contract within hours.

CD: How much did you sell last year?
Bloomquist: I ranked No. 1 Individual Agent Company-wide, out of 11 offices and nearly 500 agents.

CD: If you ever change careers for an encore you’ll…
Bloomquist: … have my own Cooking Show!

CD: Do you have a second home? If so, where?
Bloomquist: Don’t have a second home yet, but actively looking! I would love to have a small place in Colorado as I have family there, or the Hill Country! I love the scenery and the spring fed rivers and the wineries.

Joanna England is the Executive Editor at CandysDirt.com and covers the North Texas housing market.

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