What’s the Big Deal About Scott Miller Putting His Home for Sale on Craig’s List? It Sold.

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I just don’t get it! Scott Miller put his house on the market and advertised it on Craig’s List. The media jumped all over it — hate to tell you, old news. I wrote three years ago of a couple who found a home to buy on Craig’s List in North Dallas. They bought the house, gutted it, and it’s already party-ready.



I stopped by Scott’s home last week — just before he and some friends were about to smoke cigars in his “man cave”, pictured here — and he explained his thinking. Scott is a commercial real estate broker who was in Colorado when he ran across this book: “How To Sell Your Home in 5 Days” by Bill Effros. The point: you buzz up the home sale a lot before hand via social marketing and networking and what one might call old fashioned publicity. Then you haul butt to clean it up, show and sell it all within 5 short days. Scott told me last week he wasn’t sure he’d done enough “buzzing” so he wasn’t even sure if he was going to continue with the sale. The point, he told me, was to get at least 25 or 30 people calling you and lined up to bid. He did get some takers, especially when Channel 33 came out and did a story. A guy spending the night at a Dallas hotel (relocating to Dallas) saw the Channel 33 story and bid.

“You’ve got to get it in all the right places in the beginning,” says Scott, who set the asking price at $349,500. DCAD has it appraised at $434,400.

Well, turns out Scott had the sale/auction. 14 people came to tour the house and Sunday he held a round robin phone auction, selling to the highest bidder.

“We called every single person till we got the highest bidder,” says Scott. “They are reviewing the contract with their attorney.”

What was the sales price? Non-disclosed, he says, but —

“Way over asking price. Asking price is just to get people interested.”

If it doesn’t sell this round, Scott says he’ll try again… or maybe call a Realtor.

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Candy Evans

A real estate muckraker, Candy Evans is one of the nation’s leading real estate reporters. She is also the North Texas real estate editor for Forbes.com, CultureMap Dallas, Modern Luxury Dallas, & the Katy Trail Weekly. Candy has written for Joel Kotkin’s The New Geography, Inman Real Estate News, plus a host of national sites. Constantly breaking celebrity real estate news, she scooped former president George W. Bush's Dallas home in 2008. She is the founder and publisher of her signature CandysDirt.com, and SecondShelters.com, devoted to the vacation home market. Her verticals have won many awards, including Best Blog by the venerable National Association of Real Estate Editors, one of the nation’s oldest and most prestigious journalism associations. Candy holds an active Texas real estate license but does not sell. She is on the Board of Directors of Braemar Hotels & Resorts (BHR).

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Comments

  1. Charles Nuber says

    Candice,

    Out of the Box thinking is often more effective than main stream thinking. When we lived in GA. Linda had a horse that we needed to sell. All the horse magazines were full of horses to sell and there were tons of them. I had Linda look in the Atlanta Journal Constitution and not one horse was in the classifieds – not one until we put Linda’s horse in it. Guess what – sold six days later. If you want to dance a little different then find a different dance instructor, ask me how to sell your home =)
    Charles

  2. Charles Nuber says

    Candice,

    Out of the Box thinking is often more effective than main stream thinking. When we lived in GA. Linda had a horse that we needed to sell. All the horse magazines were full of horses to sell and there were tons of them. I had Linda look in the Atlanta Journal Constitution and not one horse was in the classifieds – not one until we put Linda’s horse in it. Guess what – sold six days later. If you want to dance a little different then find a different dance instructor, ask me how to sell your home =)
    Charles

    • Stevie Cahddick says

      Charles….right on spot with the concept…it's not all the whoo—haaa that sells the house…it's the thought process of marketing + pricing + condition+ location…..who cares where you avertise….if it works….NIKE says "DO IT"…..
      You are 100% right…the conventional process MAY NOT be the best….know your market!

    • Stevie Cahddick says

      Charles….right on spot with the concept…it's not all the whoo—haaa that sells the house…it's the thought process of marketing + pricing + condition+ location…..who cares where you avertise….if it works….NIKE says "DO IT"…..
      You are 100% right…the conventional process MAY NOT be the best….know your market!

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