95%. And that was in 2008. Could be even higher now. By social media I mean Facebook and Twitter and all the clones out there. This from a trusted source who just returned from the National Association of Realtors convention in New Orleans. Another fact, and one solid reason why I am pouring myself into this blog: Gen X and Y use social media for just about everything. Gen Y, those 20 to 35 year olds — my kids — will buy 6 to 12 homes in their lifetime and they will be around the world, not in the same city they were born in or even where they live. They are what I call socially nomadic: their friends are cyber-linked and travel with them in their phones. They will buy — and rent — many homes in various places and party on with whoever happens to be in the ‘hood and closest by. Then it’s onto the next stop.
But do you really want to hear about listings on FaceBook? Twitter, maybe. How many smart agents do you know who chat on about their listings on Facebook?
And do you really want to hear it on FaceBook?