Six years ago, Vickie Parker set her sights on changing the residential real estate landscape in North Texas.
With a professional background in hospitality and home building, Parker was an unlikely figure to blaze a trail in the industry, but she has done just that as President of Nathan Grace Real Estate.
“What I bring to the table is a different way of looking at the business,” Parker said.
Her fresh perspective has helped make Nathan Grace one of the fastest-growing brokerages in DFW. In April alone, agents representing $100 million in volume joined Nathan Grace.
“We are very quick and nimble and can open an office very quickly, and we doubled our number of agents in 2014,” Parker said. “That growth is great, but retention is more important—when people choose to join us, we take their business very seriously. Every single agent who has joined us, their business has increased.”
The lobby of the new Frisco office of Nathan Grace Real Estate. All photos: Nathan Grace
“Our business model is the traditional brokerage turned upside down—we are service providers.” Parker said.
“The agents are small business owners and we are a business services provider—we provide what they need to be successful, from branding and consulting, to brokerage services and business planning,” Parker said. “If this were a clothing boutique, we would be their personal shoppers.”
“Boutique” is a key concept for Nathan Grace. While doing business studies before opening shop, she looked at what was missing from the residential real estate market in North Texas and found there was a lack of these kinds of brokerages.
“Boutique to us means offering high-touch and high service to clients,” she said. “The common thread is that all our people have the heart of a servant—we look for agents who love to serve others, be it their community, peers, or clients.”