All photos of house now: Shoot2Sell. “Before” photos: Karen Eubank
If you’ve ever doubted the power of home staging to get a property ready for sale, this post will change your mind.
The home at 7128 Helsem Bend is 3,768 square feet in the Hillcrest Forest neighborhood and was absolutely brimming with art, collections, furniture, and accessories. When the owner decided to sell, his Realtor called Karen Eubank to stage the space.
“The challenge was, this house was filled with gorgeous items and when I walked through it, I was paying attention to those things,” Eubank said. “When a buyer is looking at an object and not the house, that’s a problem—we needed to edit the things that were a distraction so buyers would be looking at the view, the woodwork, the things they are going to buy.”
A home stager is an expert on creating an environment that highlights a house’s best features, shows off the function and flow of rooms, and maximizes its sale potential.
“To me, staging is a marketing tool for a Realtor and a seller because if you can go on the market with your best face forward, you’re going to get more offers and a wider variety of offers,” Eubank said. “If you go on a blind date, are you go on with no makeup, jeans and a t-shirt because you’ve got a great personality? That’s not presenting yourself in a way that someone will pay attention to you and it’s the same with a house. Staging is about making your house as beautiful as it was when you fell in love with it and bought it.”