YouTube marketing

Ebby Halliday Realtor Cynthia Lopez knows a thing or two about smart real estate marketing.

The tech-savvy agent uses YouTube marketing as a way to promote her listings, in addition to the normal online channels, like Zillow, realtor.com, and Trulia.

“All of my listings go on YouTube. Everything nowadays is very visual and when buyers are looking at properties [online], they flip through so many pictures, it can all become a blur,” Lopez said. “I have found the YouTube video brings some life to it and give more a depth. It’s worked really well for my listings, and I get lots of great comments from it.”

YouTube marketing also helps her get houses under contract fast. Take, for example, our Tuesday Two Hundred, a Richardson house at 2001 Linda Ln. Lopez listed it last Thursday and accepted a contract on Saturday. Check out her video here:

The house is a 4-2 with 1,994 square feet on a big corner lot. It’s located in the Richardson Telecom Corridor area near Jupiter and Collins Boulevard, minutes from Raytheon and BlueCross, as well as huge mixed-use development CityLine. Its elementary school, Yale, gets an 8 out of ten score from GreatSchools.org, and Apollo Junior High earns a 7.

This house has interior updates and a swimming pool in back. Lots to offer, and listed for $236,000.

(more…)

The landscape, pool, and kitchen in this West Lawther Drive home overlooking White Rock Lake were redone by woman-owned-and-operated construction firm Homecorp.

The landscape, pool, and kitchen in this West Lawther Drive home overlooking White Rock Lake were redone by woman-owned-and-operated construction firm Homecorp.

By Giselle Phelps
Special Contributor

There’s an amazing remodel along the shores of White Rock Lake we’re thrilled to give you an exclusive look at. Sandy Tabacinic’s firm, Homecorp, has been working on this breathtaking project for the past three years. The 8,000 square foot property is located on the 3000 block of West Lawther Drive. It’s lake living in the heart of Dallas at its finest.

(more…)

Wow. In seven short years we have gone from 71% of buyers seeking properties on the web to a full 99%. The sharp agents now are also posting homes on Google, FaceBook, YouTube and Twitter. And internet advertising is a fraction of what it costs to advertise in magazines and newspapers. Plus it saves trees!