Ed Murchison didn’t want to leave Virginia Cook Realtors. They treated him well over the past 15 years. However, when the firm announced it was shutting down this spring, he knew he had to find another brokerage with a strong and deep offering of market support for agents.
“I was really impressed with Coldwell Banker’s suite of agent marketing, property marketing, sales marketing, and all the tools that they had,” he said. “They offer so much it’s almost overwhelming, and they allow agents like myself to customize it.”
Murchison considers himself a “unique bird” because he built his brand on a very specific niche. All of his marketing is geared towards people looking to focus on Midcentury Modern or modern homes. He figures he first fell in love with the style around the time he was born. One of his earliest memories is being six or seven years old riding in a car with his parents and seeing a flat roof, clean-lined home.
“It just drew me in,” he recalled. “Every time we would drive by it I remember just focusing on it.”