The Standard Real Estate

Standard Real Estate Shifts Strategy

By Joshua Baethge / March 1, 2021 /

The beginning of the year has brought major changes to Standard Real Estate. For starters, the company tweaked its branding and marketing material, including dropping “the” from the beginning of its name. More significantly, it restructured its agent commission plan. According to founder and CEO Zach De Bernardi, the moves come as part of a…

Former Virginia Cook Agents Settling in at New Homes

By Joshua Baethge / April 17, 2019 /

By the time Virginia Cook Realtors officially shut down this week, the vast majority of agents from the firm’s six locations had already found new homes.  Many of them were hesitant to talk about the experience out of respect for their former boss. Those who did generally shared the sentiment that they were saddened by…

Selden Tual Hits the Ground Running at The Standard

By Joshua Baethge / April 2, 2019 /

Local agent Selden Tual joined The Standard Real Estate. He said that he was impressed with how The Standard is embracing openness and “pushing the envelope” in the market. He added that the brokerage’s long-term vision of using technology to make the market better for consumers and agents aligned with his. “I think getting to…

Barbara Novotny Named Managing Director of Standard Real Estate

By Joshua Baethge / February 21, 2019 /

  Barbara Novotny was named the new managing director at Standard Real Estate, the Dallas-based brokerage founded by Zach De Bernardi last year. Novotny has worn a variety of hats in Dallas real estate. She began as an agent at Ebby Halliday for three years before moving to Nathan Grace, where she served as the…

Taylor Estates Joins Ebby Halliday; Andi Owens to Lead Standard’s Fort Worth Operations

By Joshua Baethge / November 2, 2018 /

    In this week’s Agent Migration column, and husband and wife duo makes a big move and an up-and-coming brokerage expands again. Did you make an agent migration? Contact Joshua Baethge. Taylor Estates Joins Ebby Halliday The Taylor Estates Group joined the Prosper/Celina office of Ebby Halliday. The husband and wife team of Angela…