The business of buying and selling real estate becomes more competitive every day – as potential homebuyers can now simply swipe right or hit up their smartphone app store to make one of the most important decisions of their lives – and it’s critical for experienced Realtors to have the tools and education they need to stay in the game.
Andy Bearden, the founder of Insight Realty Network, said there’s a lot of chatter about how technology is a major “disruption” in today’s real estate market – but the big picture shows it’s more than that.
“I’m maintaining that the disruption has to do with the brokers and the agent,” he said. “Agents have figured out that if they’re going to survive Zillow, Redfin, and Amazon, they’re going to have to figure out what the plan is. They’re spending all this time with ‘legacy brokers’ trying to figure out how to compete, and nobody is showing them how to do that.”
Insight Realty Network
Insight Realty created a transaction fee model, which isn’t uncommon, but they’re also looking only for experienced agents and showing them how to navigate new waters.
“We want our team to be the best-trained, best-qualified people,” Bearden said. “That’s our niche within transaction fee brokerages. Agents are facing competition from new business models, new brokerages, and pre-profit companies that have all this money from Wall Street and don’t need to make any money. The existing broker has to come alongside them and instead of being a recruiting machine, help them compete against those disruptors.”
Technology can be a giant pain in the butt, but it can also keep us remarkably productive. It’s also pretty amazing that what we have now often wasn’t available 10 years ago, even, but there is an entire generation that has never known that you couldn’t always carry your computer in your back pocket.
