Social Media Marketing

Real to Reel: How Realtors Leverage Social Media Marketing Into Sales

By Brenda Masse / March 17, 2026 /

Every industry, from cosmetics to cleaning products, has social media influencer accounts with thousands, if not millions of followers. Real estate is no different, where many Realtors use these marketing opportunities for buyers who are browsing and sellers who expect to see their homes marketed this way. But a Realtor’s social media game varies widely.…

Successful Strategies For Real Estate Agents On Threads

By Brenda Masse / September 4, 2023 /

For the social media savvy, Threads is not news, but if you’re just catching up: it’s the newest social media platform, most comparable to Twitter. If you have an Instagram account, it’s currently the only way to opt into the platform. When Threads launched on July 5, it spread like wildfire, claiming over 100 million…

Facebook Marketing For Realtors: Scams, Tips, And Tools For Success

By Brenda Masse / August 22, 2023 /

Social media is a powerful tool businesses use for marketing, and the real estate industry is no different. Whether you run a small group or are part of an international brokerage, marketing yourself as an agent is crucial. Facebook marketing for Realtors is just one of the platforms to consider, but it’s an important one…

New Rules For Real Estate on Facebook: Can I Still Post Listings on my Facebook Business Page?

By Brenda Masse / October 27, 2022 /

In the age of social media, when most home buyers begin their searches online and with print media dying a slow death, most Realtors have moved the bulk of their marketing efforts to digital formats. If you go to any high-producing agent or group’s website, and you’ll find links to their social pages, likely including…

From His Family’s Taqueria to Selling Townhomes, Young JPAR Agent Rigo Guzman is Insta-Successful

By April Towery / August 9, 2022 /

During the formative years when most young people are trying to figure out what they want to do with their lives, Rigo Guzman is dreaming big, and bringing almost 130,000 followers along for the ride.  Originally from Mexico, the young JPAR Real Estate agent moved to the U.S. when he was 10 years old. As…