We talk about how valuable staging is when marketing a listing, and for Suzy Echols Neal of Nathan Grace Realtors, she’ll get all of the value without forking over a dime! Neal won a complete staging and photography package at the MetroTechies conference Wednesday in Grapevine.
Neal was thrilled to find out she’d won the package provided by the Real Estate Stagers Association, which includes a team of RESA stagers, MLS photos from Lance Selgo of Unique Exposure Photography, and a virtual tour for an occupied staging. According to RESA Texas State President Karen Eubank, the total value of the package is $1,200.
While the package has a price tag, Neal considers the talents and work of stagers and professional photographers as “invaluable.”
“You walk into a home and you can’t quite figure it out, can’t quite put your finger on it, but you know it could be better, that the furniture could be moved. That’s where professional stagers come in,” Neal said. “Pretty soon they can have that house feeling comfortable — feeling like home.”
Of course, knowing and trusting that experts are on hand to make a listing look its best is tremendously important, Neal added. And for Selgo, staging and photographer are the one-two punch that lands big sales.
“Professional staging and photography go hand-in-hand, and utilizing both provides for an outstanding experience for a home seller,” Selgo said. “The MetroTechies event was a perfect avenue for RESA members to partner for this excellent giveaway because everyone that attended was eager to learn. We aim to bring more awareness to RESA and we love educating Realtors about how we can help them on their journey to sell properties quickly and for the highest price!”
And for Eubank, demonstrating the power of staging and expert photography to Realtors is a win-win situation for everyone in the real estate industry.
“As Texas state president and past Dallas chapter president of RESA it’s been a priority of mine to create visibility and credibility for staging. What better way to do that than by supporting our industry partners?” Eubank asked. “Our members are committed to MetroTex Association of Realtors and the Women’s Council of Realtors. We participate in a number of their programs each year. MetroTechies is such a great event. Not only do many people discover RESA at this event, we discover great tools that help our own individual businesses as well as our chapter grow.”