Fifty-one years ago, if you were looking for a new home, you had to get in your car and actually go look for one. The National Association of Realtors (NAR) surveyed homebuyers in 1964 and found that about 40 percent said they read the newspaper for home listings, and 7 percent drove through neighborhoods looking for “open house” or “for sale” signs.
In 2015, my homebuying experience began with a visit to the app store. My wife and I downloaded apps, looked at photos, bookmarked homes we liked, and used Google Maps to tour neighborhoods.
NAR survey data shows that these days, more than 40 percent of consumers looked online first when trying to find a home. But even with all the technology at our fingertips, homebuying can still be a confusing process, and real estate agents are very much in demand—especially in a hot market like Dallas-Fort Worth.
That 40% is an interesting statistic, because I have read that it is closer to 90%. Of course, we have been all about the digital experience with real estate here at CandysDirt.com (and our sister blogs) since the very beginning of digital time. Thus I found the article a wee bit amusing, but informative: (more…)