real estate

Top Real Estate Apps For Home Shopping: Marc Lee Breaks Down The Best Mobile Apps to Find The Home of Your Dreams

By Marc Lee / September 9, 2013 /

Shopping for a house requires the organizational skills of a master planner. How do you remember every detail of the listing you just looked at—never mind the house from last week or last month? It can be nerve wracking to say the least. So we’ve put together a list of iPhone apps to help you…

Tuesday Two Hundred: Looking For a Value? Winnetka Heights Craftsman Shows You Can Find a Great Deal in North Oak Cliff

By Marc Lee / September 3, 2013 /

(Editors Note: Please welcome Marc Lee to the CandysDirt.com team! Marc is an experienced writer with a love of real estate that makes us girls swoon. Read on for more, and send him a note at [email protected]) Pre-owned homes in desirable southern neighborhoods seem to pop on and off the market as quickly as craft…

Prudential Infographic Predicts Optimistic Market, Focuses on Millennials as New Crop of 1st-Time Homebuyers

By Joanna England / August 30, 2013 /

Still not getting the wave of real estate optimism that has been heading to pretty much every shore in the U.S.? Well, Prudential’s Q2 outlook says that if your boat hasn’t been lifted from the rising tide of home prices, then it should as Millennials embark on the American dream of first-time homeownership. There is,…

Dusting Off Texas Real Estate History: Does the Name Billy Sol Estes Ring a Bell?

By Candy Evans / August 20, 2013 /

I recall hearing about this guy, apparently a notorious Texas swindler, when we first moved here in the ’80s. But I never really knew the whole story of how, from a “penniless background, Billy Sol Estes built up a $40 million West Texas empire of cotton, grain, real estate and fertilizers, and then lost it all…

Outside the Frame: Lance Selgo of Unique Exposure Photography Dishes the Dirt on Shooting Real Estate

By Karen Eubank / August 19, 2013 /

We at CandysDirt.com talk a lot about the importance of professional real estate photography, and we show a lot of lovely photographs every day. Although we’ve been know to rock the boat when we show a home that is in less-than-stellar shape, we’re focused on showcasing Dallas homes, education, and selling real estate.

Recently The National Association of Realtors and Google collaborated on a report called Digital House Hunt that offers some impressive statistics that confirm what we’ve always thought: Professional photography is an essential part of the marketing package.

The report reveals that today’s home shopper is totally “plugged in” with 90 percent searching online and 89 percent using a mobile search engine. Google reports that real estate searches have grown 253 percent in four years. So what are they seeing in those searches? Photographs of course. Those photographs are what make a potential buyer want to see the house. So we asked four of our Dallas real estate photographers to give us some of their insights.

The first photographer in our four-part series is Lance Selgo of Unique Exposure Photography. Check out what he has to say after the jump!