The concept behind Nickson Living is so genius, you will wonder why you didn’t think of the idea first.

We know that more and more consumers are embracing rentals — homes, apartments, clothes, rides. Millennials are leading the pack as the generation that orders everything online and wants to actually own as little as possible. They are nomadic, they are mobile, and they are more into experiences than “things.” But you do need a few things to live.

That’s where Nickson Living comes in. The Dallas startup has disrupted apartment living with a subscription furniture model. Like a Rent-The-Runway for homes, Nickson gives consumers the ability to completely furnish an apartment online, so you can move where you want to live and have your home instantly furnished the moment you set foot in the door.

Instead of buying a whole bunch of furniture (and then disposing or frantically trying to sell on local selling apps when you move again), you lease everything from towels to a sofa from Nickson Living, all for a flat monthly fee. You never have to lift a finger or move a single box again.

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