(Photos: Lance Selgo/Unique Exposure Photography Staging: Karen Otto/Homestar Staging)

Any real estate agent will tell you that the top three most important things in a house are “location, location, location” in that order. And sure, this Caruth Meadows ranch on East University has a location that many buyers dream about. But it is so much more than that. 

What stands out about 6335 E. University has a lot to do with the renovation. It’s just plain flawless.

“Not all renovations are created equal, and as a home staging company, we’re sometimes called in to ‘fix’ a challenge that could have been avoided prior to listing had the reno been thought out carefully prior to opening walls willy nilly,” said Karen Otto of Homestar Staging. “With a Kettering Ideas project, that’s never the case!”

Otto is the person responsible for the magazine-worthy interior decor of this incredible listing from Jacqui Bloomquist of Coldwell Banker Apex Realtors.  Otto already had a great base to work with, as Bloomquist notes that this home is practically brand new.

(more…)

 

6D5A0028

You can’t stop stagers from staging! Table decor was off the charts. All photos courtesy John Bishop: Texas Hill Country Photography

Do you ever wonder what your real estate stager does in between consulting on occupied and vacant properties, writing reports, proposals and contracts, shopping for and selecting just the right furniture and accessories for vacant properties, re-arranging furniture in listed homes that need help, managing inventory systems, packing, unpacking, scheduling deliveries and pickups? Well, I mean, in their SPARE time? (more…)

74307_453310503526_7177368_n

Realtors face this every day. The RESA Staging to Sell class can help you solve these problems.

What is the going rate for a staging consultation? What does it cost to stage a vacant property? What updates will bring a seller the best return on investment? Should a Realtor stage their own properties?

Realtors, investors, and builders can learn a lot from the Staging to Sell: What Every Agent Should Know class offered by The Real Estate Staging Association through MetroTex Association of Realtors. It’s a three-hour, three-MCE-credit course that provides an enormous amount of information for $25. Talk about bang for your buck.

RESA-Dallas-January2014

The Real Estate Staging Association has an online directory of stagers in every state and Canada.

The course is taught at various MetroTex locations by one of only three accredited RESA-PRO teachers in the Metroplex — Amy Fedosky, Karen Otto, and Karen Eubank. Yep, that’s me. So here’s the inside skinny on why this is going to be one of the best classes you can ever take.

(more…)