Staging

Eubank Staging

Barbara Cocoran put it rather well: “Why wouldn’t someone stage if they want to sell a house, and if they want to get more money for the house? I don’t get it.”

You probably know Corcoran from her regular appearances on Shark Tank. What you might not know is she built a real estate empire, the Corcoran Group, into a powerhouse and sold it for $66 million in 2001. She is, and always has been, a huge proponent of staging. So why isn’t everyone?

It’s a mystery to me. As a stager, educator, and writer I continually talk and write about the advantages of home staging. It’s a no brainer. In a recent staging class, I teach for Realtors, a hand shot up.

“Isn’t staging always cheaper than the first price reduction?”

Yes. Yes, it is.

Realtors and sellers seem to be getting the message. The National Association of Realtors released their 2019 Profile on Home Staging recently and a whopping 83 percent of buyers’ agents say staging makes it easier for buyers to visualize a property as their future home. This figure was up from 77 percent in 2017. The profile is only released every two years, and this is just the third time it’s ever been done.

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Some contemporary house designs can seem a little untouchable — sleek and chic, but looking more like they should function as a museum instead of as a home for actual humans.  

Our Monday Morning Millionaire is a Bluffview Austin stone contemporary that shows off exquisite design and practical function to work for real people. 

Karen Eubank staged the house at 4421 Bluffview Blvd. so it would be seen as a comfortable place to live, in addition to showing off its gorgeous architecture, compliments of Phillip Jennings Custom Homes. 

“When I was staging, a mom came by for a sneak peek with her little boy of about eight,” Eubank said. “When he threw himself on the large sectional and said, ‘All my brothers and sisters could fit here, this would be great!,’ I thought that was the best stamp of approval because that’s exactly what is going to happen — a family is going to gather here and watch TV, enjoy the fire, and hang out.” 

There’s plenty of space for a family to stretch their legs with five bedrooms, five full bathrooms, one half bath, two living areas, three dining areas, two offices, and 6,011 square feet on two stories, built in 2014 and sitting on 0.42 acres. The floor plan also lends itself to entertaining and we can imagine some killer parties for human big and little. 

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ope house

The contemporary marvel at 2619 Leta Mae Ln. in Farmers Branch is one of five open houses we’re featuring this week.

Now that the holidays are done and spring is around the corner, house hunting is likely to pick up. We’ve picked five open houses this weekend for you, ranging in price from $265K to $995K. Neighborhoods include Bluffview, the M Streets, Hillridge, University Meadows, and a surprise in Farmers Branch. Lots of diversity in the styles and prices—we hope you like it!

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