Wait, did I say a store store? Yes, I did.
Frontgate, that wonderful luxury lifestyle retailer known for its best-in-class furnishings, enhancements, and gadgets, plus the catalogue everyone receives — best patio and outdoor selections hands down, and those signature holiday decorations! — has traditionally been a mail order retailer. With the exception of a few outlets and a bricks and mortar store/outlet in Atlanta, Frontgate has mostly enjoyed catalogue and on-line sales.
Until last Friday. The cash registers are now flying at the new Frontgate store in Legacy West, and I was proudly their first Texas brick and mortar customer. The retailer’s flagship store is striking and huge: 22,000 square feet with 2,500 devoted to vignettes. Naturally I came away with mental plans to entirely redecorate my patio and pool area, but I also found some goodies for serving, entertaining, and some other spots inside my home.
I have long been a Frontgate customer. Go out to my pool and you will find a verdigris pool towel hanger designed for that very purpose. Or check the weather-proof storage boxes for pool toys: Frontgate. I have a couple of their lidded exterior wastebaskets. I have a couple Frontgate ladders and have had several foam floating pool loungers over the years. The Legacy store has all that practical outdoors stuff and much more: lounge chairs, swivel rockers, and patio poufs that look straight from Austin Spa. They call them heirloom pieces updated for today’s lifestyle.
Frontgate prides itself on creating items with a functional purpose — a major engineering feat is buried in every product. Their glassware is not just attractive and for drinking, it’s unbreakable and sturdy, so you can use it outside all night long without having to worry about shattered glass. Or this luxurious outdoor lounger that goes into table mode when company rings the doorbell.
