The business of buying and selling real estate becomes more competitive every day – as potential homebuyers can now simply swipe right or hit up their smartphone app store to make one of the most important decisions of their lives – and it’s critical for experienced Realtors to have the tools and education they need to stay in the game.

The business of buying and selling real estate becomes more competitive every day – as potential homebuyers can now simply swipe right or hit up their smartphone app store to make one of the most important decisions of their lives – and it’s critical for experienced Realtors to have the tools and education they need to stay in the game.

Andy Bearden, the founder of Insight Realty Network, said there’s a lot of chatter about how technology is a major “disruption” in today’s real estate market – but the big picture shows it’s more than that.

“I’m maintaining that the disruption has to do with the brokers and the agent,” he said. “Agents have figured out that if they’re going to survive Zillow, Redfin, and Amazon, they’re going to have to figure out what the plan is. They’re spending all this time with ‘legacy brokers’ trying to figure out how to compete, and nobody is showing them how to do that.”

Insight Realty Network

Insight Realty created a transaction fee model, which isn’t uncommon, but they’re also looking only for experienced agents and showing them how to navigate new waters.

“We want our team to be the best-trained, best-qualified people,” Bearden said. “That’s our niche within transaction fee brokerages. Agents are facing competition from new business models, new brokerages, and pre-profit companies that have all this money from Wall Street and don’t need to make any money. The existing broker has to come alongside them and instead of being a recruiting machine, help them compete against those disruptors.”

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There is a lot of talk to sort through when it comes to “disruptors” in the real estate industry, including the focus on technology and alternative listing models, such as flat-fee listings and or iBuyer sales.

But that’s not where the real disruption is happening — those are just strategies, says Andy Bearden, founder of the Insight Realty Network. The real disruption the industry faces is the seismic shift in the relationship between brokers and producers.

Andy Bearden

Experienced agents are becoming more demanding of value and will not tolerate a broker that cannot deliver simple things like a returned phone call or timely payments. They want brokers who are business partners and are committed to helping them build a solid business. A broker that will help them build wealth so their family can thrive and they can give back to their community.

“I find it funny that some brokerages teach that the key to wealth building for agents is to help the brokerage to recruit,” Bearden said. “The key to wealth building is to get your personal finances in order, run your business like a business, and invest in real estate.”   

Insight helps on all three fronts with the tools, education, and encouragement people need to finally earn what they are worth.  “And we return every call by the end of the day,” said Bearden.

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