Staging

Eubank Staging

Barbara Cocoran put it rather well: “Why wouldn’t someone stage if they want to sell a house, and if they want to get more money for the house? I don’t get it.”

You probably know Corcoran from her regular appearances on Shark Tank. What you might not know is she built a real estate empire, the Corcoran Group, into a powerhouse and sold it for $66 million in 2001. She is, and always has been, a huge proponent of staging. So why isn’t everyone?

It’s a mystery to me. As a stager, educator, and writer I continually talk and write about the advantages of home staging. It’s a no brainer. In a recent staging class, I teach for Realtors, a hand shot up.

“Isn’t staging always cheaper than the first price reduction?”

Yes. Yes, it is.

Realtors and sellers seem to be getting the message. The National Association of Realtors released their 2019 Profile on Home Staging recently and a whopping 83 percent of buyers’ agents say staging makes it easier for buyers to visualize a property as their future home. This figure was up from 77 percent in 2017. The profile is only released every two years, and this is just the third time it’s ever been done.

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Trend Report: Realtors Use Home Staging Sell Homes Faster, Make More Money | CandysDirt.com

We all know a staged home looks better than an empty or cluttered one — that’s a no-brainer. But did you know a staged home often sells faster, and for more money? It’s why we’re seeing Realtors reaching into their own pockets to pay for home staging to help a property move fast. 

I reached out to Suzy Crownover, owner of Crown Staging, to talk about this trend. Realtors are her biggest share of clients and they’re looking to make an investment for a faster sale with bigger price tag. 

“Home staging helps people envision themselves in the space — it’s really hard for them to do that otherwise. If they can’t imagine themselves in a house, they’re less likely to buy it,” Crownover said. “Savvy agents know that putting money toward staging will pay off for them, ultimately meaning a bigger commission and happier clients.” 

In the National Association of Realtors’ 2017 Profile of Home Staging, 39 percent of seller’s agents said staging a home “greatly” decreases the amount of time a home stays on the market. Seventy-seven percent of buyer’s agents said a staged listing makes it easier for buyers “to visualize the property as their future home.”

That’s powerful incentive for Realtors to invest in home staging. Let’s dig deeper. 

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Everything from an Eames Lounge Chair to a refurbished stereo system can be found at Lula B's Oak Cliff. Photo: Lisa Stewart Photography

Everything from an Eames Lounge Chair to a refurbished stereo system can be found at Lula B’s Oak Cliff. Photo: Lisa Stewart Photography

The thrill of the hunt — finding the perfect personality piece for your home is a never-ending journey. The lure of finding something really special, getting it for a bargain price, and having a great story about where it came from is priceless. It makes you want another, and another, and another. Fortunately for all of us Dallas Dwellers we have two Lula B’s locations where we can treasure hunt to our hearts content, and possibly do what this Lifestylist has done — become part of the Lula B’s family. (more…)

Luxury Home Staging

This luxury home at 17615 Cedar Creek Canyon Drive was completely staged for the seller.  Photos: Lance Selgo/Unique Exposure Photography.

Home staging has been receiving some nice press lately. The New York Times ran two articles in January about the art and necessity of staging to bring top dollar for your property. Do you need to spend $45,000 and replace all of your furniture to get that longed-for list price?

No, not in general but there are instances when it happens. While staging is the norm on the West Coast, and certainly in the luxury market on the East Coast, the rest of the country falls somewhere in between, thinking either staging is a must or that it’s not imperative.  The issue lies largely in the perception of the term. What is staging?

It’s not an easy answer.

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505WestHuntStreet-McKinney-TX-75069

Photo: Lance Selgo/Unique Exposure Photography

Historic districts are some of my favorite neighborhoods. When my husband and I first moved in together, it was a Craftsman bungalow in Junius Heights that set the scene for some of our first days and weeks as a married couple. That huge, open front porch was a great place from which to meet our neighbors, and we loved the cool little details that evoked the home’s own memories.
Sunlight filtered in through the wavy glass in the almost 100-year-old windows, and the hardwood floors were patched with an old yardstick from a neighborhood hardware store now long gone. It’s that built-in character that makes these homes treasures to be cherished.
When restored, of course, these prestigious homes become gems that glisten in the hearts of towns that are growing fast. While newer models are popping up like mushrooms overnight in nearby developments, these homes will stand the test of time. That’s what I love about Historic Downtown McKinney. While the Collin County suburb has fabulous schools and plenty of great new home developments to choose from, everyone gathers at the heart of this neo-Mayberry that calls itself “unique by nature.”
And this prairie home, a diamond that shines so bright, has been restored to wonderful results. Jump to see the perfectly staged interiors within this listing from Christine Hogan of Ebby Halliday Realtors.

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Selling your home can be a complicated project. Here are 25 ways you can make the process easier.

Selling your home can be a complicated project. Here are 25 ways you can make the process easier.

Selling your home can be difficult, say the pros at Guardian Mortgage. Even with a great Realtor and a beautiful property, it can take a long time. And the more time that passes, the lower an offer may be.

Do you want to get your house sold quickly and get the price you’re asking for — or more? Then try these 25 tips from some of the best mortgage professionals in the business:

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The Rojo Collection from Azulina Ceramics. All photos: Melissa Moriarty

The Rojo Collection from Azulina Ceramics. All photos: Melissa Moriarty

Creating beautiful tablescapes is an art that combines functionality, flow, and style. Dinnerware is often relegated to a neutral backdrop and other elements take center stage.

Not so with Azulina Ceramics, dinnerware and servingware hand-painted by artisan women in Colombia and bursting with bright, happy colors and designs. Their craft  dates back over 100 years, and about three-and-a-half years ago, Houston-native Melissa Moriarty became enchanted with the style.

Moriarty moved to Medellín, Colombia, in the fall of 2011 and while living there, a friend told her about a small town known for its hand-painted ceramics, about 90 minutes outside the city.

“One day, when I was on the hunt for the perfect wedding gift, I drove out to the town, El Carmen de Viboral, and found a treasure trove of gorgeous blue and white ceramics,” Moriarty said. “The light bulb went off and I almost immediately came up with the idea to setup a business to sell the pottery in the U.S. I just knew that I couldn’t be the only one who would fall in love with the ceramics.”

Melissa Moriarty

Azulina Ceramics owner and founder Melissa Moriarty

She was right on, and Azulina Ceramics is for sale online and in over 35 stores in the U.S., including 11 in Texas and two in North Texas, P.S. The Letter and the Kimbell Art Museum gift shop.

I asked Moriarty about creating the perfect tablescape and to tell us the story of these lovely ceramics. She’s got great tips and a fascinating story!

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Courtesy of The Hollywood Heights Neighborhood Association and Liz Simmons

Photos: Courtesy of The Hollywood Heights Neighborhood Association and Liz Simmons

Selling your home during the holidays is easy!  The potential buyer base at this time of year is generally serious and ready to seal a deal quickly. It doesn’t have to be tricky to get your home on the market. Just keep it simple.

Jump for a list of tips!

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