Troy Aikman’s home on Normandy in Highland Park went up in price within the first week on MLS, showing strong demand in the luxury market. However, many celebrity and luxury properties are marketed off MLS before hitting the public. (Photo: Shoot2Sell)

The National Association of Realtors’ Board of Directors has adopted the Clear Cooperation policy at its Nov. 11 meeting, which essentially puts an end to hip pocket marketing. Also known as MLS Statement 8.0, the policy requires listing brokers who participate in multiple listing services to submit their listings to the MLS within one business day of marketing a property to the public.

The rule was proposed by NAR’s MLS Technology and Emerging Issues Advisory Board to address the proliferation of off-market (hip pocket) listings. The board believes that circumventing the MLS “excludes consumers, undermining Realtors’ commitment to provide equal opportunity to all.” 

Brokers can still use “office-exclusive” listings and use other means to protect the privacy of their clients, but public-facing marketing campaigns for properties not on MLS will be verboten. Brokerages can adopt the new rule at any time, but it becomes mandatory for all Realtors on May 1, 2020.

Here is the full text of the new policy:

Within one (1) business day of marketing a property to the public, the listing broker must submit the listing to the MLS for cooperation with other MLS participants. Public marketing includes, but is not limited to, flyers displayed in windows, yard signs, digital marketing on public-facing websites, brokerage website displays (including IDX and VOW), digital communications marketing (email blasts), multi-brokerage listing sharing networks, and applications available to the general public. 

University ParkIt’s within walking distance of shopping and SMU, and across the street from McCulloch Middle School, but you’re not going to find this University Park listing from Doris Jacobs in the MLS.

The single-family attached residence at 3456 Granada Avenue is a hip pocket, and a rather luxurious one for being priced well below $1 million. The brick traditional was custom-built and has had only one owner since it was built in 1998.

The three-bedroom, three-and-a-half-bath home has 3,502 square feet of living space, and it’s designed to feel even larger than that, with 10-foot ceilings downstairs, expansive entertaining rooms, gleaming quarter-sawn hardwoods to reflect the natural light coming in from gorgeous windows, and more.  (more…)

 

Finding a home with a central location that also feels like a private sanctuary is no easy feat, but this beautiful brick home near the high-end NorthPark Center has cracked the code. Nestled on a tree-lined street, it is just minutes from movie theaters, designer shopping, and luxurious dining, yet makes you feel as if you’re in a world of your own. It was custom designed and built with unparalleled quality and finishes you won’t find anywhere else. The picture of Southern Charm, this gracious abode is a University Park gem.

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Park Cities

Design trends come and go, but the timeless architecture at this newly listed Park Cities home will never go out of style. Approaching the stately manor, it feels like you’ve entered the poshest part of Paris thanks to a cast-stone façade, circular stone walkway, and an enchanting fountain that may allure you to throw a penny in over your back every now and again. Don’t be surprised if the impressive exterior causes rubbernecking along Caruth Boulevard, one of the most desirable streets in Dallas. Oui oui, this custom home has attention-grabbing curb appeal and the interiors are equally captivating.

Step into the bright foyer with grand detailing and let a wave of calm wash over you. A sumptuous neutral color palette puts you at ease and huge windows always show a hint of greenery outside, creating a feeling like you’re in a sacred oasis.

After a long day, sink into plush furnishings in the living room or library with a good book, or head to the home theater if you’re in the mood to unwind with a favorite movie. (more…)

hip pocketDo you follow CandysDirt on Instagram? It’s another great way to get in touch with us, to see what we’re featuring on the site, and to show us what you’re up to — which is exactly what Kate Walters with Allie Beth Allman & Associates did last week when she pitched us this gorgeous Lakewood hip pocket.

What’s a hip pocket listing? It’s a home that’s for sale, but isn’t listed in the MLS, nor will you find it online on the likes of Zillow, Redfin, etc. Sellers sometimes go this route to protect their privacy, or to test the waters of the market, or even just in the hopes of generating more interest in the home in a market that might be getting a bit saturated.

But Walters is planning on someone falling in love with this home — so she’s even arranged for a champagne sip-and-see on Tuesday, Feb. 12, from 2 p.m. to 4 p.m.

But just in case drinking champagne on a Tuesday afternoon isn’t in the cards for you, we got Walters to share a bit about her hip pocket, including photos and a video. Want to see? Let’s jump. (more…)

983 Sylvania Front

983 Sylvania was taken to the studs and rebuilt into an LEED Gold masterpiece by D’J Perkison. But how do you find the right buyer for such a unique home? All photos by MetroplexHD.com

There are a few Dallas homes that are so unique that they earn a permanent spot in the bit of our brains exclusively wired for real estate. For me, this Eastwood midcentury modern that was completely re-imagined by architect D’J Perkison is one of those homes. You probably had the distinct pleasure of touring this East Dallas marvel at 983 Sylvania during this year’s White Rock Home Tour and thought, “What a wonderful way to breathe new life into an outdated home!”

And that’s just the reaction Perkison, founder of Studio Perk, was hoping for. When she bought this home with her husband and set upon remodeling it, the goal was to use only the most sustainable materials possible. The results were stunning, of course.

983 Sylvania Living

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3901TurtleCreek233H_dauzbl (1)

This is a rare offering in one of the city’s most beautiful gated townhouse communities on Turtle Creek — Places de Voseges. 3901 Turtle Creek Blvd, #12 offers three bedrooms, four full and one half baths, three living areas, an elevator, private pool and gardens in 6034 square feet. Located on one of the largest lots in the green gated enclave, this magnificent newer construction home offers a fabulous master suite with separate his and hers bathrooms and huge closets. Not just any closets: these are elegant dressing rooms a la Walnut Place. (more…)

6918 Patricia Avenue

6918 Patricia Ave. (Photos: Shoot2Sell)

My first house, which became my home, is on the market today. It’s a hip pocket the amazing Britt Lopez of Dallas City Center Realtors is handling for me.

I can’t go into detail about how kind Britt Lopez is – I will save that for my book – but know that she is not only a smart, clever Realtor with a sharp mind, but she is a gracious person whose true colors shine ever so brightly.

Britt Lopez

Britt Lopez

6918-patricia-ave-dallas-tx-MLS-3

Originally built in 1938, this Hollywood Heights jewel underwent renovations from 2007 – 2012 which included all new electrical, recessed lighting, hidden speakers in every room, fabulous insulation, a 2012 roof and gutters, a 3-ton Amana furnace and air conditioner (2010), a Rinnai gas tankless water heater (2007), and a Rain Bird programmable sprinkler system (2011). This was no DIY or Home Depot reno.

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