Keller Williams Realtor Beth Johnson (far right) helped bring the “green home” market to North Texas. Recently she spoke about the innovations and disruptions environmentally-friendly building has brought to the industry at a panel hosted by the Dallas Builders Association.
Beth Johnson has been championing environmental causes for decades. The Keller Williams agent was the first Realtor in the nation to achieve the green “Quadruple Crown.” She’s been certified by Leadership in Energy and Environmental Design (LEED), EcoBroker, NAR Green, and Certified Green Professionals.
In layman’s terms, that means she’s been trained and certified by the country’s major green accreditation programs, and knows a thing or two about building an eco-friendly home.
Before starting her real estate career in 2005, Johnson spent nearly three decades working in environmental advocacy for area nonprofits. During that time, she lobbied for clean air, clean water, and wilderness protection. When it came time to build her own custom home, she wanted to make it as green as possible.
However, she soon discovered that Realtors in the field literally didn’t know what she was talking about. She began to think that maybe there was a business model there. People like her needed someone who understood the issues and could match environmentally inclined buyers and sellers together. (more…)