This statement just came over from Zillow. The real estate search giant says it won’t pursue legal action against Kate Wagner and the McMansion Hell blog, but Wagner agrees not to use Zillow photos moving forward. 

“It was never our intent for McMansion Hell to shut down” they say. Well, when a billion dollar company threatens you with a cease and desist, think you just keep on publishing? 

Bad PR move on Zillow to send Wagner that letter. Good move to send out this notice.

Hello, please see below for a statement from Zillow.

We have decided not to pursue any legal action against Kate Wagner and McMansion Hell. We’ve had a lot of conversations about this, including with attorneys from the EFF, whose advocacy and work we respect. EFF has stated that McMansion Hell won’t use photos from Zillow moving forward.

It was never our intent for McMansion Hell to shut down, or for this to appear as an attack on Kate’s freedom of expression. We acted out of an abundance of caution to protect our partners – the agents and brokers who entrust us to display photos of their clients’ homes.  

Emily

EMILY HEFFTER 
Public Relations Manager 

P 206.757.4439 
M 206.850.5970 

 @EmilyHeffter