A few years ago some savvy brokers figured out that, rather than pay astronomical prices for luxury print advertising in local glossy magazines, they could take their dollars and create their own magazines. This way they could offer ads to every one of their agents at affordable, wholesale prices, create a beautiful product they had 100% control of, and mail it to the wealthiest households in Dallas. The venture was so successful all the top brokers in Dallas — Ebby, Dave Perry-Miller, Allie Beth Allman, and Briggs Freeman — now have their own coffee-table worthy publications.
I contribute to some of them. The fall/winter 2016 issue of Ebby’s Grand Vie: Luxury in Living, is out and being read in more than 60,000 homes across Dallas-Fort Worth. That’s about the equivalent of the total net circulation of our local city magazines. Of course, magazines are touched more than once and I see Grand Vie in homes and offices everywhere, both east and west. East is Dallas and northern properties, west is Fort Worth and the delectable offerings of Williams Trew Real Estate.
My specialty, of course, is vacation home properties and I am currently be smitten with Lake Tahoe. I get crushes on vacation home communities all the time, from Calistoga Ranch in California’s wine country to the Bahamas and Costa Rica.
But Tahoe! Jump for the full version of my Tahoe report that runs in this month’s Grand Vie. The issue also has fabulous fall decorating tips from our very own Shay Geyer of IBB Fine Furnishings. Then jump over to SecondShelters.com to see some of the stunning homes of Martis Camp, the vacation home playground of Silicon Valley. Oh oh the places we will go!