There is a lot of talk to sort through when it comes to “disruptors” in the real estate industry, including the focus on technology and alternative listing models, such as flat-fee listings and or iBuyer sales.
But that’s not where the real disruption is happening — those are just strategies, says Andy Bearden, founder of the Insight Realty Network. The real disruption the industry faces is the seismic shift in the relationship between brokers and producers.
Experienced agents are becoming more demanding of value and will not tolerate a broker that cannot deliver simple things like a returned phone call or timely payments. They want brokers who are business partners and are committed to helping them build a solid business. A broker that will help them build wealth so their family can thrive and they can give back to their community.
“I find it funny that some brokerages teach that the key to wealth building for agents is to help the brokerage to recruit,” Bearden said. “The key to wealth building is to get your personal finances in order, run your business like a business, and invest in real estate.”
Insight helps on all three fronts with the tools, education, and encouragement people need to finally earn what they are worth. “And we return every call by the end of the day,” said Bearden.