Two years ago, Colleen Aldstadt joined Ebby Halliday Realtors after a long career in land development. She quickly learned that while many concepts are the same, it’s a whole different world in a lot of ways. In development, she could count on a captive audience of builders and real estate agents. Being an agent requires another level of lead generation and networking.
“There’s a lot of competition to try and stay in front of everyone, and that’s not easy to do when you don’t have a captive audience,” she said. “You’ve got to be strategic and put yourself in the right place at the right time.”
She credits sales manager Kay Wright for helping her grow a now-thriving business. Aldstadt is based in Ebby’s Plano office and she has a strong presence in the Frisco, Plano, McKinney, Allen hub, as well as Flower Mound, Argyle, Northlake, and surrounding areas.