dallas real estate marketing

Authenticity is Mikey Abrams’ Super Power, in Real Estate and on Stage

By Brenda Masse / August 18, 2023 /

Mikey Abrams is not your average Realtor. When he hired an assistant a few years ago, the first task he assigned her was to help with the 10 costume changes he would be needing at his upcoming client event. She said, “This is a … real estate job?” “When I got started in 2015 I…

A Unique Home Requires Unique Marketing to Find The Right Buyer, Says Barbara Arredondo

By Joanna England / July 14, 2015 /

There are a few Dallas homes that are so unique that they earn a permanent spot in the bit of our brains exclusively wired for real estate. For me, this Eastwood midcentury modern that was completely re-imagined by architect D’J Perkison is one of those homes. You probably had the distinct pleasure of touring this…

Friday Four Hundred: Splendid Stevens Park Estates Home Has an Equally Awesome Promo Video

By Joanna England / November 1, 2013 /

Let’s talk about using video to market a home, OK? I am definitely pro-video. I dislike a lot of slideshow widgets. I do like color commentary from agents and brokers, but I am not a big fan of doing a walk-through, especially not with a shaky iPhone.

Outside the Frame: Evan Godwin of Chateau Shooters Explains Why Hiring a Pro is a No Brainer

By Karen Eubank / August 22, 2013 /

(Editor’s Note: This is the third installment of our “Outside the Frame” series that offers the insights of Dallas’ leading real estate photographers on subjects that are both important and often controversial in the industry. Check out our first and second installments for more.

Today we are chatting with Evan Godwin, founder of Chateau Shooters. For Evan, hiring a professional photographer is a no-brainer, but he explains in detail why his company provides a valuable service even in a hot market.

Read on for more, and stay tuned tomorrow for our final interview in our “Outside the Frame” series.

Gary Vaynerchuk in Big D: TYE Down DFW 2011 & Inbound Marketing. All of Two Realtors There

By Candy Evans / May 26, 2011 /

New York Times best-selling author, speaker, marketer and motivator Gary Vaynerchuk was in town tonight at what I called a mini-Inman Connect — a digital/tech/social marketing/get with it communications conference at the Lakewood Theater Wednesday evening. Gary is so cool and what I love best about him is that I cannot describe him easily in…