You can order groceries, arrange for a house cleaning or handyman, do all your school supply shopping, and try on clothes before you buy them on Amazon. And now the nearly ubiquitous company has dipped its toe into the real estate world with a new collaboration with Realogy Holdings.
And if that doesn’t sound familiar, the companies under the Realogy umbrella probably do — thanks to brands like Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, ERA, and Sotheby’s International Realty, Amazon’s TurnKey can hit the ground running in 15 U.S. cities, including Dallas-Fort Worth.
The collaboration between the two companies combines Realogy’s Realtors and their expertise with Amazon’s tech-driven convenience.
It’s news that excited Robbie Briggs, president and CEO of Briggs Freeman Sotheby’s International Realty in North Texas.
“Since 1960 and counting, no brokerage has taken better care of its clients than Briggs Freeman Sotheby’s International Realty. I’m so proud of that,” he said Wednesday. “And I’m proud we’re affiliated with the only global brokerage that could achieve such an innovative collaboration with Amazon. There is nothing like it.”
“For our participating colleagues, it’s a one-of-a-kind experience for their clients, especially their sellers, who may benefit from more leads to great buyers — many of whom will be in North Texas,” he added.
Briggs Freeman Sotheby’s, as well as local Century 21, Better Homes and Gardens, and Coldwell Banker brokerages will benefit from TurnKey.
“When we designed TurnKey, we recognized that ‘closing’ on a home is really just the beginning of the homebuying journey,” said Eric Chesin, senior vice president and head of strategy for Realogy. “We are proud to team up with Amazon to extend the value we bring to buying a home beyond the moment you first unlock your new front door.”
But what is TurnKey?