Dallas City Center Realtors changes its name and brand, housing affordability is at a three-year high, W Dallas Hotel draws a buyer, and Coldwell Banker introduces RealSure programs in Dallas, all in this week’s roundup of real estate news.

Dallas City Center Changes Brand To Paragon Realtors

Dallas City Center Realtors announced last week a name change to Paragon Realtors and new branding campaign slated to roll out in 2020.

Dallas City Center Realtors changes its name and brand, housing affordability is at a three-year high, W Dallas Hotel draws a buyer, and Coldwell Banker introduces RealSure programs in Dallas, all in this week’s roundup of real estate news.

“The word ‘Paragon’ means ‘a model or pattern of excellence’ and reflects the hallmark reputation of Dallas City Center agents for nearly 20 years,” marketing coordinator Ashton Graves said in a press release.

Broker Mike Miller said the team is excited to have a brand that works for agents in the diverse marketplace they serve.

“Our agents work in a dozen counties from the Red River to Cedar Creek Lake, so it’s important that the name on the sign supports them and their reach,” he said.

After acquiring the Sherman office of Virginia Cook Realtors in the spring, Dallas City Center officials began thinking about a new name to highlight a high standard of excellence.

“The attention and reaction to the brand when we acquired the Sherman office got us thinking,” said Yvette Grove, director of coaching and training for the firm. “Many of our agents wanted a stronger brand presence and we felt this was a great way to do that; the name truly reflects the commitment our agents have to their craft.”

The firm was founded in 2001 and has four offices across North Texas.

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Listing Agent Courtney Parker with Coldwell Banker nailed it when she said the owners of 1605 N. Waterview Drive in Richardson “spared no expense without compromising the Midcentury Modern-style.”

Let’s start with the Roman brick exterior that’s the perfect shade of sandy beige and really lets that era-appropriate turquoise door pop. Landscaping and mulch were recently added and who even cares? We love this house. Look at that little hip roof. Too cute, but wait, there’s more …

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As the cooler weather sets in and it becomes a little more apparent that fall is in full swing, a three-bedroom home in Rockwall is waiting patiently to charm its new owner. The space is cozy at 1,428 square feet, but what it lacks in dimension, it makes up for in pleasant functionality, said Realtor Dixie Miller of Coldwell Banker Residential Brokerage-Rockwall.

As the cooler weather sets in and it becomes a little more apparent that fall is in full swing, a three-bedroom home near downtown Rockwall is waiting patiently to charm its new owner. The space is cozy at 1,428 square feet, but what it lacks in dimension, it makes up for in pleasant functionality, says Dixie Miller of Coldwell Banker Residential Brokerage-Rockwall.

If you haven’t already envisioned that front porch display of the kids’ carved pumpkin, we’ll give you a minute. (more…)

Robyn Price and Her Rescue, Sully

Coldwell Banker strongly believes in giving back to the communities they serve.

“We’re a part of the community so giving back is just a natural part of what we do,” Robyn Price, Coldwell Banker Residential, Lakewood.

Throughout the city, they help organize pet adoption events. As a company, their sole purpose is helping people find homes so helping dogs find homes is a natural fit.

Price isn’t sure how they got involved in Homes for Dogs, but she’s been active for years and this year, she’s taking it up a notch.

Inspired by Dallas CASA’s Parade of Playhouses – the annual fundraiser that takes place at NorthPark – Price had an idea. What if they built and raffled doghouses, too?

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Ed Murchison didn’t want to leave Virginia Cook Realtors. They treated him well over the past 15 years. However, when the firm announced it was shutting down this spring, he knew he had to find another brokerage with a strong and deep offering of market support for agents.

“I was really impressed with Coldwell Banker’s suite of agent marketing, property marketing, sales marketing, and all the tools that they had,” he said. “They offer so much it’s almost overwhelming, and they allow agents like myself to customize it.”

Murchison considers himself a “unique bird” because he built his brand on a very specific niche. All of his marketing is geared towards people looking to focus on Midcentury Modern or modern homes. He figures he first fell in love with the style around the time he was born. One of his earliest memories is being six or seven years old riding in a car with his parents and seeing a flat roof, clean-lined home.

“It just drew me in,” he recalled. “Every time we would drive by it I remember just focusing on it.”

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Alex Prins with Coldwell Banker has listed 5509 Alton Avenue and 5511 Alton Avenue for $529,000 each, respectively.

These brother units in Old East Dallas shine, thanks to pioneering agent-turned-investor Alex Prins. Yes, it’s a two-fer, folks! This week’s Friday Five Hundred features two spectacular units in Old East Dallas. Both were finished, staged, and put up for sale by none other than the energetic and award-winning Alex Prins.

“Hey! Omg! They are finally done!” said the Coldwell Banker agent upon completion of his project at 5509 and 5511 Alton Avenue. “We feel like pioneers in this little pocket between Beacon Street and Munger Blvd. There is only one pre-existing new construction project in the area and one currently breaking ground. So we are excited to work this up-and-coming area near Santa Fe Trail and Woodrow Wilson High School early on.”

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amazonYou can order groceries, arrange for a house cleaning or handyman, do all your school supply shopping, and try on clothes before you buy them on Amazon. And now the nearly ubiquitous company has dipped its toe into the real estate world with a new collaboration with Realogy Holdings.

And if that doesn’t sound familiar, the companies under the Realogy umbrella probably do — thanks to brands like Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, ERA, and Sotheby’s International Realty, Amazon’s TurnKey can hit the ground running in 15 U.S. cities, including Dallas-Fort Worth.

The collaboration between the two companies combines Realogy’s Realtors and their expertise with Amazon’s tech-driven convenience. 

Robbie Briggs

It’s news that excited Robbie Briggs, president and CEO of Briggs Freeman Sotheby’s International Realty in North Texas. 

“Since 1960 and counting, no brokerage has taken better care of its clients than Briggs Freeman Sotheby’s International Realty. I’m so proud of that,” he said Wednesday. “And I’m proud we’re affiliated with the only global brokerage that could achieve such an innovative collaboration with Amazon. There is nothing like it.”

“For our participating colleagues, it’s a one-of-a-kind experience for their clients, especially their sellers, who may benefit from more leads to great buyers — many of whom will be in North Texas,” he added.

Briggs Freeman Sotheby’s, as well as local Century 21, Better Homes and Gardens, and Coldwell Banker brokerages will benefit from TurnKey.

“When we designed TurnKey, we recognized that ‘closing’ on a home is really just the beginning of the homebuying journey,” said Eric Chesin, senior vice president and head of strategy for Realogy. “We are proud to team up with Amazon to extend the value we bring to buying a home beyond the moment you first unlock your new front door.”

But what is TurnKey?

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Representation and advocacy matters, says Coldwell Banker Realtor Alex Prins.

A few months ago, Alex Prins of Coldwell Banker Lakewood attended Global Luxury training at JW Marriott in Austin. As three of the top trainers stepped on stage, each shared pictures of their families, husbands, and children. It was a tremendous moment for Prins because each of the presenters was gay.

Fifteen years ago, Alex Prins remembers coming out to his parents with the words, “I understand I won’t legally be able to marry and likely won’t have children.”  And now, look at his reality. Gay marriage is legal, acceptance is headed in the right direction, and we’ve definitely come a long way. BUT, we’re not there yet and we still have a little way to go.

According to a study from Iowa State University, lesbian, gay, bisexual and transgender (LGBT) borrowers are more likely to be denied mortgage loans. And those that do get approved pay higher interest rates and fees. As of 2019, only 22 states plus D.C. prohibit housing discrimination on the basis of sexual orientation.

But when legislation falls short, advocacy steps up. This time in the form of NAGLREP – National Association of Gay and Lesbian Real Estate Professionals.

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