Gaynelle Henger

The luxury real estate brokerage business in Dallas just got even more competitive.

Last week, super-producing agent Gaynelle Henger, who had been powering the newly branded Coldwell Banker Global Luxury Preston Center office of 12 high-performing agents, turned in her resignation. Shocked, we all wondered where she would go next.

Yesterday, we found out: Gaynelle has joined The Collective Residential.

Gaynelle approached Collective founding partner Christy Berry, inked a deal, and she is now a Collective agent.

“The Collective Residential is a locally owned and operated boutique firm with a strong marketing program and a fresh, new brand. I really like what they are doing, where they are going, ” says Gaynelle.

“They understand what it takes to compete in this market,” she added. “Real estate is two things, marketing and customer service, anything else is distracting from that. And a local firm just really knows the market.”  (more…)